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Teespring: Facebook ad - Good engagement but 0 CTW

by MECZ
6 replies
Hey, I recently started a Facebook ad for a teespring shirt that I designed. It was a PPE ad and had stats like this:

Spent: $10 (one day)
Audience: 190k (pretty focused targeting)
Likes: 55
Shares: 5
Comments: 0
Page Likes: 1
Reach: 801
CTR: about 6.8%
Clicks-to-Website: 0

The ad image is just the black shirt on a white background, and the copy says:
"Get this awesome (Niche) shirt while it's still available! Not available in stores!

Go here ==> (LINK)"
The ads seemed to be doing well, but no sales and no CTW. Is it my ad copy? My picture?
Thanks for all the help,
MECZ
#ctw #engagement #facebook #good #teespring
  • Profile picture of the author Stephen Crooks
    Its impossible to tell you exactly without seeing your whole funnel but here are some tips to help you figure it out.

    Run a Facebook report and make sure you select post engagements and cost per engagement. Also select age and gender. Have a look at the report and see what demographic is engaging the most with your post and target them and not the ones that are costing you heaps for no return.

    The fact that your ad copy has reasonable CTR points to it being okay but try a few others and split test them. The same goes for the image you are using.

    However, 9 times out of 10 the most common reason for a Teespring failure is either the design or the target audience, and/or a mismatch of the two. Like I say, without seeing the whole funnel nobody can say for sure.
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    • Profile picture of the author MECZ
      I doubt it's the design TBH, as it's very polished and I had some people sharing it and tagging others, saying "Isn't this how we feel too?" (I know I can't necessarily say if the design will sell because I'm not the target audience, but whatever)
      As far as my targeting, I used very specific interests that I gathered following many guides from Travis Patelle. I do not have a funnel set up, as in just sticking my feet in the water (my first teespring campaign and first paid advertising attempt)

      My initial thoughts were that maybe the copy isn't good enough, but then again, I've heard many people say that the shirt sells itself, not the copy. Maybe I'm not engaging them enough to comment on it? Would putting something like "Tag someone who would want this shirt" improve website clicks and comments/shares? Idk... Just thinking out loud.

      As far as audience, I have it dialed down to gender and age group pretty well. Any other tips?

      EDIT: The reason I don't post the shirt on here or my interest list is because I don't want anybody jumping in on my design and profiting before I do

      MECZ
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  • Profile picture of the author Mr Lim
    I see some mistake on your ad copy. Not user friendly.
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