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Difference between advertiser bid price and Adsense CPC?

by SEOGhost
10 replies
What is the difference between the amount per click an advertiser will pay for a certain keyword or search term, and the CPC amount? Are they the same? The reason I am asking is because I have written articles around certain keywords that advertisers reportedly pay a fair amount for (according to Semrush) but, it seems that I never get 68% of that amount when visitors click on my Adsense ads. The most I usually get per click is between $1 and $2, when Semrush shows that advertisers usually pay $5 - $7 for those keywords in the ad. Am I doing something wrong?
#adsense #advertiser #bid #cpc #difference #price
  • Profile picture of the author blitz20
    Your site may not have advertisers bidding on it or google finds you made the site just for adsense without much value.
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  • Profile picture of the author ChrisBa
    Google makes money from this as well
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  • Profile picture of the author SEOGhost
    My next question is... do the websites with Adsense ads who are on the first page of Google for a certain keyword make more per click than say, a website with Adsense ads who is on the 6th page of Google for the same keyword?
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    • Profile picture of the author heroboy
      Originally Posted by SEOGhost View Post

      My next question is... do the websites with Adsense ads who are on the first page of Google for a certain keyword make more per click than say, a website with Adsense ads who is on the 6th page of Google for the same keyword?
      This is not highly probably, but possible. If the website that is on the 6th page has comparatively done a better job in placing ads exactly at places where visitors might click, then it's possible that it may generate more Adsense revenue. Of course, the amount of traffic is also another factor.
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  • Profile picture of the author jasondinner
    Also keep in mind that there is a very good chance visitors that come to your site are being followed around by other companies' who's sites they visited via retargeting - so their CPC may not be as high as say someone who is advertising specifically for your keyword
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  • Profile picture of the author SEOGhost
    Heroboy, what isn't highly probable? I think you were actually agreeing with me. It is most probable that a webpage on page 1 of Google will make more per click than a webpage on page 6 of Google for an Adsense ad containing the exact same keyword, right?
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  • Profile picture of the author Chris Lee
    Not everyone makes that much per click. That's how much they're bidding but that's not how much every site that displays their ad makes. Your page may be about law or insurance, but if it's a low quality site, there's no way those bids are counting to your site as well.

    Also, there are so many variables to Adsense's pricing that are beyond our control like bounce rate of the clicker on the advertiser's site.
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    • Profile picture of the author SEOGhost
      [QUOTE=Also, there are so many variables to Adsense's pricing that are beyond our control like bounce rate of the clicker on the advertiser's site.[/QUOTE]

      Interesting. I've read that you get paid for the click as soon as the visitor clicks on the ad, regardless of what they do on the advertiser's website.
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      • Profile picture of the author SEOGhost
        What would you guys consider a "high quality" site that would receive the higher end of the payment per click? What makes a site "low quality" in Google's eyes?
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        • Profile picture of the author dburk
          Hi SEOGhost,

          I seems that you are trying to make a connection between two networks that are not connected.

          The CPC prices you are seeing on SEMRush and other places are the CPC prices for ads on the Google Search Network, which is a totally separate network from the Display network where ads are served on AdSense publisher websites. The CPC prices on those separate networks are not in any way related to each other.

          Search network CPC prices are determined by the advertiser competition for ad space on the SERPs on the Google.com website.

          CPC prices for ad space on an AdSense publisher's website is determined by the competition for ad space on the web pages of that publisher's website and has absolutely nothing to do with SERP positions nor Search CPC costs.

          There is no relation between Search CPC and AdSense CPC.
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