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Actions after keywords analysis (PPV campaign)

by felixghy
8 replies
dear senior, i am new and still learning, i just got the data from my campaign as seen in the diagram, e.g
k1, 98 visit, 34 clicks,
k2, 27 visit, 4 clicks,
K3, 4 visit, 0 clicks
all of them have no conversion.


for case like this, what should be next action? Do i increase the bid for keywords which bring clicks or...

and anything can do to get conversion? pls give some advise.
thank you
#actions #analysis #campaign #keywords #ppv
  • Profile picture of the author felixghy
    here is the screenshot keywordAnalysis - screenshot65's library
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  • Profile picture of the author felixghy
    any warrior can advise?
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  • Profile picture of the author lrs1995
    You 0 conversions so far.

    Continue running more traffic
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    To Learn the Ropes of Mobile CPA Marketing ----> Click Here!
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  • Profile picture of the author ChrisBa
    How much money have you spent so far?
    How much does the offer pay?

    From my original look, I don't think you've had enough traffic yet to come to any conclusions
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    • Profile picture of the author felixghy
      Originally Posted by ChrisBa View Post

      How much money have you spent so far?
      How much does the offer pay?

      From my original look, I don't think you've had enough traffic yet to come to any conclusions
      i have spent $15 ad the offer payout is $16.
      but my question is should I kill the keyword which got 500 visits but 1 click?
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  • Profile picture of the author ChrisBa
    IMO, you'll need to spent about $30-40 before making any changes (unless there is 1 keyword eating 70%+ of your spent)
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  • Profile picture of the author myaffstats
    I would be interested to know if you have multiple conversions? optin, lead, sale?

    Your k1 has a very high clickthrough rate. so either you are doing someting very right and eventually the product you're trying to sell doesn't sell well, or you're doing something very wrong (promising something that the product can't deliver). Eitherway, you're managing to get traction, so the keyword seem to be somehow relevant and the call to action too. so perhaps you can AB test some offers behind the CTA to see if perhaps the offer is problematic.
    Also, adding a step to the funnel could be helpful to see user engagement.
    good luck
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    • Profile picture of the author felixghy
      Originally Posted by myaffstats View Post

      I would be interested to know if you have multiple conversions? optin, lead, sale?

      Your k1 has a very high clickthrough rate. so either you are doing someting very right and eventually the product you're trying to sell doesn't sell well, or you're doing something very wrong (promising something that the product can't deliver). Eitherway, you're managing to get traction, so the keyword seem to be somehow relevant and the call to action too. so perhaps you can AB test some offers behind the CTA to see if perhaps the offer is problematic.
      Also, adding a step to the funnel could be helpful to see user engagement.
      good luck
      The CR for this offer is 0.21%, do you think this is a good offer? what CR range usually is considered as Good Offer?
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