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Open ad exchanges

by JewPac
4 replies
Hi

have been promoting heavily with ad networks, recently been hearing a lot about them simply being a middleman to ad exchanges where the process of media buying is a lot more pinpointed.

Does anyone here have some recommended open ad exchanges I can try aside OpenX/Appnexus/Rubicon project?

Thanks in advance
Daniel
#exchanges #open
  • Profile picture of the author michaelbaz
    Originally Posted by JewPac View Post

    Hi

    have been promoting heavily with ad networks, recently been hearing a lot about them simply being a middleman to ad exchanges where the process of media buying is a lot more pinpointed.

    Does anyone here have some recommended open ad exchanges I can try aside OpenX/Appnexus/Rubicon project?

    Thanks in advance
    Daniel
    None of the above, except for Appnexus, is an Ad-Exchange platform. Usually getting a sit on one of the Ad-Exchange platforms will cost you an initial setup (a few $10K) and a minimum monthly spend of $5K-$10K.

    You can try to contact the following companies, not all of them are Exchange platform but since you mentioned Rubicon and OpenX, they will do the work:

    ConvertMedia
    PLYmedia
    DataXu
    MediaMath
    AdTech (AOL)
    DirectRev
    Admeta

    Each one of the platforms has it cons and pros, make sure to do your research first before committing to anything.
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    • Profile picture of the author JewPac
      Thanks for the great reply!
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      • Profile picture of the author SapirVelis
        Hi!
        If you want to focus on Mobile, I would also recommend to try Millennial, Ajillion Max, BYYD..
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  • Profile picture of the author Atomx
    Atomx is an Ad Exchange comparable to AppNexus in Look'n'Feel, not in size though. They are much smaller. The advantage: Atomx does neither charge you any initial setup fee nor a monthly minimum fee. For buying networks creative uploads only cost $0.10 one-time-audit-fee. That's it. No additional cost. Selling networks get paid what they see in their stats.
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