Are Bing Users Twice As Likely To Click On An Ad Than Google Users?

by T.R. McCarroll

Posted: 15 years ago 7 replies

AD NETWORKS

Would this make you change the way you use Adwords?

Are Bing Users Twice As Likely To Click On An Ad Than Google Users?

Thom

#bing #click #google #users

ChrisBa 15 years ago

Rumor has it bing users are less computer savy than google users
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- hangtimenino 15 years ago
  
  Originally Posted by ChrisBa
  
  Rumor has it bing users are less computer savy than google users
  
  how come? is bing more user friendly than google?
  
  Thanks
  
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Dan Grossman 15 years ago

MSN/Live/Bing has always had a better conversion rate for me. I spend as much as I can there, the limiter is their volume rather than my budget.
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Launder 15 years ago

I would be really interested in learning more about the differences in Bing and Google, anyone here use Bing much yet and getting some good results?
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Sam_Jones 15 years ago

I think Google does the job better than Bing. Talk about goodwill.
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joewiley 15 years ago

No difference for now i think....adwords still rule the ppc market
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- Robyn8243 15 years ago
  
  From what I have read, Bing users are an older and less computer savvy demographic.
  
  I always thought that it was probably because MSN/Bing was the default search engine when people first buy their Microsoft operating system based computers.
  
  People have to make a choice to change their default search engine settings to Google and Yahoo. Much of the MSN/Bing crowd are those who probably have no clue about how/why to make the change because they are not computer savvy.
  
  Regardless of the reasons, an older demographic is probably less likely to be using the internet as a form of recreation just surfing around. It is possible that they are more likely to be surfing with a specific purpose, thus more likely to click on ads. They are also more likely to have credit cards and expendable income.
  
  With the recent Yahoo/Bing deal, the demographics and any statistics about the differences in search behavior will be out the window.
  
  Robyn
  
  Thanks
  
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