Any positive results with retargeting with CPM?
Anyone seen positive results with retargeting site abandon visitors by serving them CPM banners through a retargeting network?
Here's an article overview: Business Owner's Toolkit: Retargeting Lost Sales
I think this would work well with catalog sites or multiple product lines sites but not a single product offerings.
Also, I think it would it would only work well if CPM was already a profitable channel and not to bring it out of the red.
Appreciate any feedback.
Here's an article overview: Business Owner's Toolkit: Retargeting Lost Sales
I think this would work well with catalog sites or multiple product lines sites but not a single product offerings.
Also, I think it would it would only work well if CPM was already a profitable channel and not to bring it out of the red.
Appreciate any feedback.