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Tracking and CPA

by ltd79
1 replies
Hey,

My question is about tracking CPA offers using PPV and media buys for my traffic source.

I understand that using tracking is crucial for any campaign for gathering data. But what is the point of using third party trackers? Doesn't the PPV (or other traffic ad network) have tracking statistics already integrated that I can use for my tracking pixel for CPA network? If say I use PPV, the PPV network have all the stats I need for optimizing my campaigns inside. Is there other statistics I need from third party trackers that the PPV network does not track?

Thanks!
#cpa #tracking
  • Profile picture of the author ChrisBa
    Originally Posted by ltd79 View Post

    Hey,

    My question is about tracking CPA offers using PPV and media buys for my traffic source.

    I understand that using tracking is crucial for any campaign for gathering data. But what is the point of using third party trackers? Doesn't the PPV (or other traffic ad network) have tracking statistics already integrated that I can use for my tracking pixel for CPA network? If say I use PPV, the PPV network have all the stats I need for optimizing my campaigns inside. Is there other statistics I need from third party trackers that the PPV network does not track?

    Thanks!
    Third party trackers will give you more information which helps optimize your campaigns
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