The Future of PPV

15 years ago

That is a great question. I think the future is ok for PPV marketing. Think, there is room for a lot more PPV networks with different streams of people. I know traffic vance is limiting people coming in by raising their minimum deposit to $1000 and only referrals are allowed in. If you need one, then let me know. There are a few other networks out there that have minimum spends of $5000 which although expensive are a gold mine as they are even cheaper. But, who knows, we will have to wait and see what happens with PPV.

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Andrew P

15 years ago

PPV stands for Pay Per View traffic, or in simple terms, Pop Ups and Pop Under traffic.

PPV is around for the long haul, plenty of room for it to grow and very little information about it online for marketers to learn from (atleast for now, I know of some coming out soon). Its a great source of traffic but definitely not a replacement for PPC.

As an affiliate marketer its important to master many forms of paid traffic and not just keep a small mindset and think that all you need is one form of traffic.

Best Wishes,
Andrew

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Geekery

15 years ago

ppv is for scaling up campaigns.. Affiliateurge is right, it is not to replace ppc as main traffic source.

I really wanted to learn PPV - currently doing some social media advertising and ppc

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webatomic 15 years ago

Originally Posted by Geekery

ppv is for scaling up campaigns.

What do you mean by that?
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esericsu

15 years ago

is there a good course about driving ppv traffic to cpa offers? i mean a complete course

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georgej

15 years ago

PPv is a viable traffic source and will be there in the future

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Robyn8243 15 years ago

I don't see PPV/CPV traffic getting over saturated any time soon.

Most of the guides out there make it seem like a magic bullet...which
it is not.

Just because the views are much cheaper than PPC does not mean that you can have success with this without understanding how to target your offers.

Many people get started and when they find that it is not as easy as they expected based on the promises of some great "easy money" system they learned from, they
give up.

You need to be patient and willing to test and track to find the traffic that works.

Robyn
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- Organic Chem 15 years ago
  
  I may be the odd one but I believe the future of PPV is limited on these grounds: 1) It intervenes with natural/organic traffic to a site and this is like theft, 2)The action of a popup at a specific site is initiated without the site's permission. This can affect the aesthetics of a site and the general feel. Think about it. A user surfs to oxygen.com and a distasteful creative is shown advertising an **** offer. Garbage. I bet 95% of visitors going to that site believe this is an ad shot out by oxygen.
  
  Theft. Yes, you read that right. Think for a second. If you are running a campaign for a specific offer and you have just a handful of keywords/urls and the PPV company monitors your activity by noting daily bid increases. What stops them from promoting that offer themselves using your hard earned keywords?
  
  Scrubbing. Put yourself in the advertiser's shoes. You have an inkling that some publishers are using PPV to drive traffic to your site. Wouldn't you want to setup the adware software for the 5 major PPV companies and run a cron to check which affiliate is using your domain to promote your own product? Once your find the Publisher, you scrub. I see this all the time. Conversions start out with a bang and all of a sudden, nada...did web users disappear? I think not. It's happening at the advertiser's end since they can sniff our the PPV footprints.
  
  PPV footprints. All PPV sources leave noticeable footprints: learn about user-agents. No matter what, you can't spoof/blank this. It is created at the browser level, and no client side scripts can have access to change it.
  
  That's the future of PPV.
  
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  Gaurav Duggal 15 years ago
  
  I think PPV might just end up being as big as PPC is today, i.e. in a mainstream sense. Right now it has the feel of when google first started adwords - cheap clicks and great ROI if you know what you are doing. As time goes on chances are it will simply grow and in a few years will be just as competitive and expensive (relatively) as PPC is today. Its good to get in now and learn it while there's still less competition
  
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Thumoney

15 years ago

The question of the future of PPV is really the question of the future of adware. Since what happens on the client-side is adware, it is totally dependend on the number of people who are willing to accept adware as a compensation for using something.

I'm having a hard time seeing this growing significantly larger and especially not as large as PPC.

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Andrew P

15 years ago

Just a followup to some of the responses and questions out there.

PPV is not just for scaling but it can be part of the scaling process. There are many different strategies to implement PPV. Some use it as scaling (which is taking sites/keywords you know that are profitable and finding more traffic related to them so you can make more revenue) and others use PPV for a more primary role.

PPV is for sure going to be around long term. More PPV networks are always coming up and because the PPV networks are controlled independatly of any site or search engine, the PPV networks themselves have full control using their adware software.

There use to be a training course available but that particular one is no longer public. However, there is a very thorougly PPV video and training guide coming out soon by a PPV expert. PM and I'll give you what info I know about it, although its not availabe just yet, it will be soon enough.

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tmedocianis

15 years ago

Originally Posted by AffiliateUrge

Just a followup to some of the responses and questions out there.

PPV is not just for scaling but it can be part of the scaling process. There are many different strategies to implement PPV. Some use it as scaling (which is taking sites/keywords you know that are profitable and finding more traffic related to them so you can make more revenue) and others use PPV for a more primary role.

PPV is for sure going to be around long term. More PPV networks are always coming up and because the PPV networks are controlled independatly of any site or search engine, the PPV networks themselves have full control using their adware software.

There use to be a training course available but that particular one is no longer public. However, there is a very thorougly PPV video and training guide coming out soon by a PPV expert. PM and I'll give you what info I know about it, although its not availabe just yet, it will be soon enough.

PPV has a limited future. If you just think about it really hard, you'll figure out why. Those who don't learn from history are doomed to repeat it. It just a matter of how fast they burn those bridges.

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Thumoney

15 years ago

Originally Posted by tmedocianis

PPV has a limited future. If you just think about it really hard, you'll figure out why. Those who don't learn from history are doomed to repeat it. It just a matter of how fast they burn those bridges.

Are you referring to the aspect of adware here?
Or even to the kind of offers that are sold on PPV?

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Organic Chem 15 years ago

Thumoney,

I think he's referring to ethics. How ethical is it to show a crappy dieting offer to cnn.com visitors when they first land on the homepage? 99% of the visitors seeing this will believe this is generated by cnn.com - how distasteful! That's ethics. And, cnn.com has zero control over this, which is troubling.

Think for a moment - consider a competitor of yours. He's selling shoes cheaper than you. You sign up for a PPV account, target your competitor's site with distasteful ads that match the theme of your competitor's site to give the appearance that it is driven by the competitor's site. Your purpose here is not promote an offer - it intended to brand your competitor's site in a negative way.
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NightWolf

15 years ago

makes me wish that I'd gotten into IM a long time ago, as PPV seems like the underground of affiliate marketing. However, I'm still learning PPC and Media Buys, so will have to wait a while until I get into PPV.

From what I've heard, it's VERY easy to lose your shirt within DAYS if you don't know what your doing!

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J Bold

15 years ago

Great insights, Organic Chem, but you know little about what you're talking about. PPV networks have been around, forever, FOREVER. Anything can change but it sure ain't even close to a sure thing as you'd have everyone believe. I guess you are not a big fan of Google sidewiki, either, and for good reason. I think the sidewiki is far more harmful than DLS/PPV/CPV.

And for those wondering about CPV (the true way to say it, some say), I have heard from someone who uses it all the time that he's noticed the last year costs going up and up, and he thinks in a year it won't be any better than PPC as far as cost, so only the truly strong can survive. However, that's just one man's opinion...

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Quattro

15 years ago

I think what's going to happen is the actual PPV networks are going to be the ones making the money. Remember they are watching and see what keywords, sites people are bidding on and they can see that if you are running a campaign for a while--which would imply that its a profitable one. So all they have to do is copy it and use your same targets and increase the bid price for the keywords/urls making it unprofitable for us. I'm sure there are networks out there that are already doing this. Think about it, why wouldn't they do it? They'll make more money doing it.

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Thumoney

15 years ago

Their main intention is to get more visitors to use the service, paying them. Not ripping their paying users off. And they get also paid from the non-profitable ones. As redicelander stated, it is getting more crowded which is the goal of the ppv networks.
Nevertheless I don't see it growing to a very large scale and it is always a bit underground.

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Organic Chem 14 years ago

redicelander,

Read what I have to say about PPV:

I used TV for an offer that was converting like crazy. The Advertiser only wanted web banner traffic only - no search or PPV/popup.

After a while they asked the network to find out what site I was using to promote the offer. I placed a banner on the top of site but based on Alexa data, this site was obviously not the sole source of traffic. Okay, perhaps I got caught red handed.

This dawned on me. Any webmaster looking at their traffic logs can probably pick up something weird going on with traffic that is coming from say TrafficVance. Here's my point. Let's say a visitor visits the Advertiser's LP through search or PPC - doesn't matter. If that visitor has the TV software loaded and one of my kw is found on the Advertiser's LP, and the ad fires and let's say they click on my image ad (textlink). The Advertiser's log should now show the same user (based on IP) is re-entering their LP but this time through the Affiliate Network's referer. An obvious interruption to the visitor's path. Hmmm...

Come to think of it, the same applies for popups display ads from PPV if the Advertiser's URL is a target: visitor lands on Advertiser's LP, then re-enters from the Network referer. This could explain the serious scrubbing found on some offers.

If I were an Advertiser, I'd look at logs like this and see how those converting Publishers are coming onto the offer's LP.

Now, do you think this source of traffic has longevity? It's back to Adwords baby!
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ChrisBa

14 years ago

Originally Posted by webatomic

Gaze into your crystal ball. What do you think the future holds for PPV marketing? Will the market just become too overcrowded and oversaturated and drive bidding costs up to the point where it no longer has that advantage over PPC? Or do you think there will be a groundswell in new PPV networks and "enough to go around" that costs remain relatively low compared to PPC? Or what?

It will be like PPC, you will need to get more creative..

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The Future of PPV

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