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Media Traffic - Landing Page or Creative?

by webatomic
1 replies
At MT, you get a choice of pop-up, either a landing page, which is a browser page at 750x500, or a "creative" which pops-up without the browser address bar and toolbar in w window you can set the height and width for (less than 750x550). I started using Landing pages, but recently thought maybe creatives is a better way to go, since I can create a "page" at a specific size and have it pop without browser address bar and toolbar. Here's an example of a "creative" page:

**** Berry

This should pop at the exact size of the image. What do you guys think? Is this a bad strategy? None of my landing pages are converting, so I'm trying different tactics.
#creative #landing #media #page #traffic
  • Profile picture of the author OPLeads
    Well, as always it comes back to testing, testing, testing, ....

    Since there are too many variables (URLs / keywords you target, how you set up your landing page (do you have an actual LP or are you direct linking to the merchant, etc.. it is difficult to tell. Get your tracking set up and test it ...

    I personally have some running with creatives but most are landing pages ....
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