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Do you pause your PPV Campaigns overnight or on weekends?

by webatomic
8 replies
I see that Adonnetwork lets you specify certain hours of the day to run campaigns, although Mediatraffic does not. Do you only run your campaigns only during certain hours or only on weekdays?
#campaigns #overnight #pause #ppv #weekends
  • Profile picture of the author p2y
    Yes I have a few campaigns that I only run during certain times of the day, it's sort of something you have to figure out on your own based on the offer and the demographics. For example now that school is starting I wouldn't promote the zwinky offer before 3pm (when most kids get home).
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  • Profile picture of the author ChrisBa
    Originally Posted by webatomic View Post

    I see that Adonnetwork lets you specify certain hours of the day to run campaigns, although Mediatraffic does not. Do you only run your campaigns only during certain hours or only on weekdays?
    If it's not profitable, during those times, don't run them during those times
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  • Profile picture of the author webatomic
    This weekend has been pretty bad so far, so maybe I'll start pausing. It's a drag that the PPV companies close on the weekends and usually around 5pm EST. I'm always having to rush to get campaigns set up and then just sit on them during the weekends.
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  • Profile picture of the author DH Harris
    It depends what times your campaigns are profitable. I have a few that I let run 24/7.
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  • Profile picture of the author webatomic
    It's funny. Yesterday I had no conversions and was just bleeding money. Today started out just as bad, but I let it run for a little bit and now I'm having my best day ever
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  • Profile picture of the author Saj Gupta
    Each campaign may be different - I let it run for 7 consecutive days and then monitor the highest and lowest time-periods. On one of my campaigns Mondays and Fridays were slowest. So test before you pause them.
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  • Profile picture of the author Web Prodigy
    It depends from campaign to campaign. I personally pause my campaigns from Friday to Saturday and on Sunday I let them active,because on Sunday I have noticed that I make more money than rest of the week.
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  • Profile picture of the author maymorgano
    Whereever I have a choice of day part targeting I use it.
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