Test Campaign Budget?

4 replies
I am about to promote my website in the dating category with MGID and have been asked to run a $2,000 test campaign at 10,000 clicks.

Is 10,000 clicks necessary? and more to the the point... what are these clicks testing?

I didn't want to sound like a complete noob so I thought I'd ask here first...

Thanks,

Si
#ad network #banner #budget #campaign #mgid
  • Profile picture of the author JC Web
    Who is it that is asking you to run the $2000 test campaign? If it is MGID, they have no business doing that and you should not let an advertising network tell you how much you have to spend testing a campaign. Testing does take money but you determine how much to spend for testing yourself based on all the variables involved in your campaign.

    As you are new to this, you certainly don't start out paying $2000 straight off and waiting for 10,000 clicks before acting on your data. You spend your budget incrementally while testing and optimizing along the way.

    $2000 is a good amount for beginning a campaign, but unless you are large company or already have advertising data to base your decisions on, you would never just throw $2000 at a test campaign and let it run for 10,000 clicks just to do an initial test. You certainly wouldn't want to do this if you don't even know what you're testing with those clicks as you say in your post. Don't listen to whomever told you that.

    Learn about the networks you are testing on first and learn about ad and funnel optimization before beginning your advertising. Determine the variables you will need to test and come up with a plan for how to test them. Then come up with a few variations of ads that you want to start testing with and determine what metrics will determine success or failure.

    After each ad has gotten enough data to determine if those metrics were matched, you begin optimizing your campaign and testing variations. How this is done will differ based on the advertising network used, the medium used, and how your funnel is set up.
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    • Profile picture of the author Info-seeker
      Originally Posted by JC Web View Post

      Who is it that is asking you to run the $2000 test campaign? If it is MGID, they have no business doing that and you should not let an advertising network tell you how much you have to spend testing a campaign. Testing does take money but you determine how much to spend for testing yourself based on all the variables involved in your campaign.

      As you are new to this, you certainly don't start out paying $2000 straight off and waiting for 10,000 clicks before acting on your data. You spend your budget incrementally while testing and optimizing along the way.

      $2000 is a good amount for beginning a campaign, but unless you are large company or already have advertising data to base your decisions on, you would never just throw $2000 at a test campaign and let it run for 10,000 clicks just to do an initial test. You certainly wouldn't want to do this if you don't even know what you're testing with those clicks as you say in your post. Don't listen to whomever told you that.

      Learn about the networks you are testing on first and learn about ad and funnel optimization before beginning your advertising. Determine the variables you will need to test and come up with a plan for how to test them. Then come up with a few variations of ads that you want to start testing with and determine what metrics will determine success or failure.

      After each ad has gotten enough data to determine if those metrics were matched, you begin optimizing your campaign and testing variations. How this is done will differ based on the advertising network used, the medium used, and how your funnel is set up.

      This was my reply from MGID:

      "During the test we will analyze the performance of every particular publisher and ad unit, then optimizing the campaign focusing on best-performing and cutting off less-effective ones. From our experience 10,000 clicks is the ​optimal volume of clicks to test one GEO, because the wider selection is - the more exact results we can get.

      We can start the campaign with the bid of 20 cents CPC. I suggest you running test campaign with a total budget of $2,000, which means 10,000 clicks. If it works for you we should sign the IO and then we may go live. Once you have replenished your account your account manager will set up the campaign and our designers will create first part of ads within 24 hours. Should I send you an IO?

      Is it possible to implement postback URL in order to provide us with the data regarding conversions? What is your current CPA goal?"


      I purchased SimilarWeb so I can see what ads and publishers the market leaders in my niche are using so should cut down the testing phase.

      Simon.
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  • Profile picture of the author TB Ann
    what is this?
    The advertiser network ask to run a $2000 test traffic? is that really serious?
    I am ******* confused.
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  • Profile picture of the author gour
    why don't you run for 10000 test campaign!
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