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Google Adwords Strategies? What do you do?

by sparkah
4 replies
Guys. I'm working on the outline for part two of "Google Adwords Campaign Strategies."

Part one describes most of the settings and tactics we use for our corporate client accounts:
youtube.com/watch?v=VN8N-GYmwoo

For part two, I'd love to include your tips and strategies. And if I use them, I'll 100% mention your site and link to you.

I'd like to deal with issues like:

1. What's a good bounce rate?
2. Is google traffic in general going down?
3. How do you compete with big companies with major ad budgets.

Etc.

What are some of your top issues and solutions?

Thanks!

Jeff Miller.
#adwords #google #strategies
  • Profile picture of the author Carl Hardy
    Go through and details list of ad words and do it its not that easy for ad words
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  • Profile picture of the author essentialoilindia
    Nice your video on Google Adwords, please share with a Website Detials
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  • Profile picture of the author aritrim
    Find long tail keywords and use exact match [ ]. I would use 100 exact match phrases than 2 broad match phases to burn my money trying to compete with other competitors.

    An example:

    Web design company - broad match.

    So if anyone is searching for web design company openings, the ad will show and will get irrelevant clicks.

    [web design company] - exact match.
    Someone who is searching for one.

    [web design company in city] - long tail.
    Less competition.

    [good web design company in city] - more long tail.
    Much less competition.

    and so on.

    If you are having a CTR of 3 to 5% with a quality score of above 7, you are doing very good.
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  • Profile picture of the author EllaCullen
    We recently launched an app at IconPeak, and we found Adwords to be incredibly useful for optimizing banner text. We ran 25 different banners, with 5 themes and then with the top texts we created our ultimate banner set.
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