Investment Bank Quant looking for tool ideas
Hi everybody!
I'm a quant at an investment bank. ( statistical models, machine learning for trading and flow prediction, etc.. ) I'm very new to digital marketing but find it very interesting after meeting a guy who threw a party at his penthouse who does this. He basically did arbitrage between CPM and CPC to CPA offers. This seems exactly like what a lot of people here are doing. i.e. buy low priced ads by quoting low and getting "flow" to CPA offer business.
I was wondering what types of tools would be useful to you guys? I'm thinking about building a SaaS tool to help with optimization of pricing or scripts in ads or anything really. Haven't come up with anything concrete yet obviously, lol. I read a really interesting paper here: [1506.03837] Statistical Arbitrage Mining for Display Advertising ( click on the PDF like to download ) Totally free, arxiv is the best! Obviously this requires a lot of bid auction data so this tool might not be feasible without inside data.
After reviewing a lot of this stuff is seems like an extremely disjointed market, much like high frequency trading circa 2002. Different venues ( adWords, Facebook Ads, Bing Ads, mediaMath, etc ) with "traders" joining them via arbitrage. You guys! It looks like there's a lot of machine learning prediction going on on the media buy side platform linking multiple venues, maybe?
Any idea for something that can be predicted better or optimized better are kind of my specialty, for trading strategies at least. If anyone has some cool ideas let me know! I think building something would be a lot of fun.
Thanks All,
IBquant
I'm a quant at an investment bank. ( statistical models, machine learning for trading and flow prediction, etc.. ) I'm very new to digital marketing but find it very interesting after meeting a guy who threw a party at his penthouse who does this. He basically did arbitrage between CPM and CPC to CPA offers. This seems exactly like what a lot of people here are doing. i.e. buy low priced ads by quoting low and getting "flow" to CPA offer business.
I was wondering what types of tools would be useful to you guys? I'm thinking about building a SaaS tool to help with optimization of pricing or scripts in ads or anything really. Haven't come up with anything concrete yet obviously, lol. I read a really interesting paper here: [1506.03837] Statistical Arbitrage Mining for Display Advertising ( click on the PDF like to download ) Totally free, arxiv is the best! Obviously this requires a lot of bid auction data so this tool might not be feasible without inside data.
After reviewing a lot of this stuff is seems like an extremely disjointed market, much like high frequency trading circa 2002. Different venues ( adWords, Facebook Ads, Bing Ads, mediaMath, etc ) with "traders" joining them via arbitrage. You guys! It looks like there's a lot of machine learning prediction going on on the media buy side platform linking multiple venues, maybe?
Any idea for something that can be predicted better or optimized better are kind of my specialty, for trading strategies at least. If anyone has some cool ideas let me know! I think building something would be a lot of fun.
Thanks All,
IBquant