I need some advices for the law niche
Im creating the website for a firm of lawyers, dedicated to traffic accidents (this is, they work for people that had a traffic accident and need help for getting paid by the insurance and stuff like that), I need to create a successful ad campaign for generating leads for them.
Here is the problem: they really dont have a targeted audience, this is not a product you can sell to people that has a preexisting interest on some niche, this a service you sell to people that had just had an accident, and that people can come from many different audiences and segment, so I need to find a way to get to them.
I have already proven through a small research on trends and keywords planner that the people from the location that my client is going to work on search for things like "how to charge my insurance" or " what to do after having an accident", after they had an accident, so I can use adwords for getting to them, but I would also like to get to people that has not had an accident yet, but might have them in the future.
Things here get a little fuzzy, because we are talking about people with cars, but also people who doesnt have a car, but might be involved in an accident as well.
I know that im asking for something quite complicated, but please let me know if you have any ideas that could help me.
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writeaway -
Thanks
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Mike Anthony -
Thanks
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