Facebook's Pay Per Conversion vs Pay Per Click
Can anyone here please share your experience with using Facebook's Pay Per Conversion vs Pay Per Click? Does it end up being more effective or maybe just more expensive to get FB to try to show my ads to people that will convert?
Somewhere... either on Frank Kersn's Mass Conversion or High Level Fellowship... I think I remember Frank saying always to use PPClick rather than PPConversions.
But it seems to me that if I'm using PPC to create a new bucket of purchasers that I then tell FB to create a look-alike audience for, wouldn't FB already know who would be a more likely buyer rather than just clicker and show my ads to them so FB can get paid for the conversion?
What do you recommend as a strategy?
A) Start with PPClick and build a lookalike list based on the buyers and point more PPClick at them
B) Start with PPConversion and let FB do it's thing?
C) Something else?
Any insights on this will be greatly valued. Thanks!
Somewhere... either on Frank Kersn's Mass Conversion or High Level Fellowship... I think I remember Frank saying always to use PPClick rather than PPConversions.
But it seems to me that if I'm using PPC to create a new bucket of purchasers that I then tell FB to create a look-alike audience for, wouldn't FB already know who would be a more likely buyer rather than just clicker and show my ads to them so FB can get paid for the conversion?
What do you recommend as a strategy?
A) Start with PPClick and build a lookalike list based on the buyers and point more PPClick at them
B) Start with PPConversion and let FB do it's thing?
C) Something else?
Any insights on this will be greatly valued. Thanks!