Everything you need to know about facebook ads

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If you are able to answer all these aforementioned questions your Facebook advertisement is going to become really effective
Who do you want to see your ad?

Don't be that person that says "everyone". That's absurd. Do you want to target 13 year old girls? 16 year old boys? People who have no interest in your area?

How are you going to target your audience? By town name? Zip code? Fans of certain pages?

Where do you want your ad to be located?

Do you want your ad in the right hand column or in the newsfeed? Do you want both?

Do you know which one is better for your specific ad?

Do you know if your ad will reach both mobile and desktop users or just one or the other? Do you want to reach both?

How many people do you want to see this ad?

Does it matter how many people see the ad? Or, does it matter how many people click on the ad? Or, does it matter how many people respond to the ad?

Is it better to focus on as much as your single ad budget will allow or should you target fewer, more often?

What is your goal for this ad?

Obviously closed sales is the ultimate goal for your ad. However, what is your quantifiable, it's working, goal? Is it Facebook page likes? Is it clicks? Is it impressions? Is it something else?

What kind of CTA are you going to use?

A Call to Action is important. The most important piece of your ad. Do you have an effective one? Is it powerful? Do people want what you are offering?

Are you going to A/B test your ad?

Do you know what A/B testing is? Do you know how to do it? Are you willing to invest the time? It pays huge rewards when you do.

Do you have a followup campaign for this ad?

What are you going to do for people who respond to this ad? Are you going to call them? Email them?

How are you going to convert them?

An effective real estate Facebook ad campaign doesn't need to cost anywhere close to $150/month. If you answer all these questions your advertisement would target the right type of audience and hence bring in profit for your business.
If you warriors have any more things to ad please comment below
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