Using EPC to guestimate conversions?
So I was looking at the campaigns in one of the CPA networks, and I got to thinking about Earnings Per Click (EPC). It seems like if you look at the commission on the offer and the EPC, you should be able to eyeball the conversions on the offer.
So, for instance, one of the offers has an EPC of $4.00, and the offer pays $40.00, which looks like it means that it's taking ten clicks to the offer to gte one sale. Or if your EPC is thirty cents on a thirty dollar offer, then you're getting one sale for every hundred clicks.
Is this right, or am I completely misunderstanding how EPC works?
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TheScalper -
Thanks
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p2y -
Thanks
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