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How do you promote low-payout CPA offers via PPC?

by Roman8389
32 replies
Hey,

I might just be missing something since I'm really new to the PPC + CPA game... But it seems like you have to pay from $1 - $2 per click just to get any kind of traffic for some of these offers. For example, if you have to pay $0.80 - $1 for a $1.20 zip submit offer, I fail to see how it's possible to just break even.

Granted, there is the option to bid on low-traffic keywords for a smaller CPC, but the traffic estimator doesn't give any results for those kinds of keywords since there's not enough data. It seems like the estimator doesn't give any results for keywords with less than 10,000 searches. How are you supposed to know how much traffic you'll get? Do you risk bidding on these keywords for a lower CPC?

Just kind of confused. I hear of people getting $0.10 or $0.20 clicks with decent traffic and I'm not seeing how they do that.

Brad
#cpa #lowpayout #offers #ppc #promote
  • Profile picture of the author Cash37
    Poll method, direct linking, PPV, buy adspace on a related website
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  • Profile picture of the author darkblue
    Good Ad Copy combined with high CTR and Quality score will get you those 0,10$ per click , or even less.

    and here's a little tip: Log in to your CJ account (I guess you already have one, if not...GET ONE), choose a particular category, anyone you want, and then sort the cpa offers by their EPC (network earning).

    The CPA offers which are new to the market usually offers a lot more commission then they afford (they don't know their numbers yet, so are testing the market), and you can easily get $30 or $40 for a lead. Now that's easy money!

    Go check it out now!

    Good luck!

    Romy
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  • Profile picture of the author pauljeaston
    Hi,

    The not enough data stat is a good thing if the advertiser competition is quite high. CPA offers are usually new so the stats are not yet identified. Don't worry on risking things, it is the way the game with ppc is played. Just have a daily budget and track things.
    Originally Posted by Roman8389 View Post

    Hey,

    I might just be missing something since I'm really new to the PPC + CPA game... But it seems like you have to pay from $1 - $2 per click just to get any kind of traffic for some of these offers. For example, if you have to pay $0.80 - $1 for a $1.20 zip submit offer, I fail to see how it's possible to just break even.

    Granted, there is the option to bid on low-traffic keywords for a smaller CPC, but the traffic estimator doesn't give any results for those kinds of keywords since there's not enough data. It seems like the estimator doesn't give any results for keywords with less than 10,000 searches. How are you supposed to know how much traffic you'll get? Do you risk bidding on these keywords for a lower CPC?

    Just kind of confused. I hear of people getting $0.10 or $0.20 clicks with decent traffic and I'm not seeing how they do that.

    Brad
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  • Profile picture of the author 7thAmigo
    AdBrite, geo targeting, CPM.. i was promoting a mayballine email submit offer for UK traffic only. It simply surprised me how well it did through advrite.
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    • Profile picture of the author Cash37
      Originally Posted by 7thAmigo View Post

      AdBrite, geo targeting, CPM.. i was promoting a mayballine email submit offer for UK traffic only. It simply surprised me how well it did through advrite.
      You are the first person Ive seen to report success with them as an advertiser, congrats!
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      • Profile picture of the author p2y
        It's all about volume, in both keyword volume and the size of your keyword list and of course low bids, most of my email submits have very large keyword lists with bids under $0.20 and they manage to turn a profit without any problems.
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        • Profile picture of the author Matrixzer0
          I do not believe in PPC for CPA. I tried it. It do not work for me.

          PPC is not for the faint of heart. You need a good well researched plan plus money to back yourself up.

          Its better to build a niche based on SEO traffic and link-building than to go and try to throw money at PPC and hope the person clicks on the ad and then hope the person does what the ad requires he or she to do.

          That's just me.
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          • Profile picture of the author Kenster
            Originally Posted by Matrixzer0 View Post

            I do not believe in PPC for CPA. I tried it. It do not work for me.

            PPC is not for the faint of heart. You need a good well researched plan plus money to back yourself up.

            Its better to build a niche based on SEO traffic and link-building than to go and try to throw money at PPC and hope the person clicks on the ad and then hope the person does what the ad requires he or she to do.

            That's just me.

            If you are diligent enough and are willing to put in the work, ppc is the fastest way to get traffic and very lucrative. Youve got to spend time and effort learning how ppc works. Set limits, dont over-commit your resources until you understand the game a little.

            I hear so many people with these kinds of comments. The truth is that most campaigns dont work, even for the brightest guys out there. But if you are willing to put in the time and effort to find the winners, you can make a ridiculous amount of money pretty much on autopilot.


            So dont give up just yet my friend
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          • Profile picture of the author Cash37
            Originally Posted by Matrixzer0 View Post

            I do not believe in PPC for CPA. I tried it. It do not work for me.

            PPC is not for the faint of heart. You need a good well researched plan plus money to back yourself up.

            Its better to build a niche based on SEO traffic and link-building than to go and try to throw money at PPC and hope the person clicks on the ad and then hope the person does what the ad requires he or she to do.

            That's just me.
            100% wrong.

            What a poverty mindset.

            All you need to get started in PPC is a budget, data, and half a braincell.

            You can start a campaign for $5 a day if your bid low enough. Get your data (clicks) optimize, turn a profit and let the traffic loose. It's a pretty simple process actually.
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            • Profile picture of the author pauljeaston
              Originally Posted by Cash37 View Post

              100% wrong.

              What a poverty mindset.

              All you need to get started in PPC is a budget, data, and half a braincell.

              You can start a campaign for $5 a day if your bid low enough. Get your data (clicks) optimize, turn a profit and let the traffic loose. It's a pretty simple process actually.
              For content network, what works best? The trial offer or the lower payout zip and email submit?
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              • Profile picture of the author Cash37
                Originally Posted by pauljeaston View Post

                For content network, what works best? The trial offer or the lower payout zip and email submit?
                Everything "works" just remember in your ads/banners that you're interrupting their regular web browsing so tell them what you want them to do before they click and cost you $
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          • Profile picture of the author blogginvixen
            Originally Posted by Matrixzer0 View Post

            I do not believe in PPC for CPA. I tried it. It do not work for me.

            PPC is not for the faint of heart. You need a good well researched plan plus money to back yourself up.

            Its better to build a niche based on SEO traffic and link-building than to go and try to throw money at PPC and hope the person clicks on the ad and then hope the person does what the ad requires he or she to do.

            That's just me.
            I definitely agree!

            I'm probably the cheapest PPC campaigner in the world. I see so-called "gurus" telling newbies to have these large budgets, but when it comes to testing campaigns, I have a strict budget and stick to that...no ifs, ands, or buts. I don't care if that budget is $5 or $100, I won't waste money for the "hope" of a lead. Instead, I'm of the belief that sometimes you don't need to spend money to make money if you really know your way around SEO and can build websites to help you draw in free, targeted traffic.
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        • Profile picture of the author Kenster
          Originally Posted by p2y View Post

          It's all about volume, in both keyword volume and the size of your keyword list and of course low bids, most of my email submits have very large keyword lists with bids under $0.20 and they manage to turn a profit without any problems.


          100% agree. Low payout offers can be extremely effective if you can get massive volume. Remember its all about margin. If you are covering your margin and are then able to ramp up traffic you will do well.

          The problem with low payout offers is that avery tom dick and harry test out 10, 100, 500 keywords and call it quits.

          Go beyond what the average person does in testing, and you can make money in any nicke and with any kind of offer

          in my opinion
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  • Profile picture of the author ChrisBa
    I guess the biggest known way to promote cheap CPA offers like email/zip submits are polls, Facebook can be another good way
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  • Profile picture of the author bozz723
    It's close to impossible to. However you can make a ton of money if you get it right. You can look up a buzz topic and add mini page pertaining to the buzz topic and get cheap .05 clicks. Email submits usually pay $1.50 or so.
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  • Profile picture of the author pauljeaston
    Try using cost per view. Although that also requires a lot of tracking and some money as well. Content network can be a good way too.
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  • Profile picture of the author ways2profit
    I would say shortlist a couple of email submit offers first. Try CPM based advertising on Adbrite just to test the waters. Stay away from CPC since the cost does not justify the returns. If the conversion is good then ramp up the winning campaign with BuySellAds.

    Testing is a must.

    Use CPC only if the payout is minimum $20. The higher the better. Or else it simply does not justify the cost.

    I tried facebook advertising and their CPC worked out to approx 55cents per click and the conversion was only 4%. They have CPM too but again I found the clickthru rate very very low.

    If you are in US, try MySpace CPC. Their CPC is very low. Their advertising program is open only for US residents.

    Not very sure of PPV. Never tried those.

    Hope this helps.
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    • Profile picture of the author Robyn8243
      There are lots of creative ways to get low but still targetted cost clicks, but one way you can make money with PPC even with higher cost clicks is by using PPC in connection with list building.

      Just about every CPA offer is part of hungry niche that you can market to again and again.

      In fact, many of the low paying CPA offers are paying money to affiliates to generate leads for the sole purpose of blasting these leads with tons of other CPA offers.

      Guess who is ending up with more money?

      In fact I just saw one biz op CPA landing page where people could easily click through to another page without submitting their email, and the next page had 6-8 related (make Money) CPA offers.

      You can make more money regardless of how you market by picking a niche or two or three and building a list.

      Robyn
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    • Profile picture of the author oscarkool
      Originally Posted by ways2profit View Post

      I would say shortlist a couple of email submit offers first. Try CPM based advertising on Adbrite just to test the waters. Stay away from CPC since the cost does not justify the returns. If the conversion is good then ramp up the winning campaign with BuySellAds.

      Testing is a must.

      Use CPC only if the payout is minimum $20. The higher the better. Or else it simply does not justify the cost.

      I tried facebook advertising and their CPC worked out to approx 55cents per click and the conversion was only 4%. They have CPM too but again I found the clickthru rate very very low.

      If you are in US, try MySpace CPC. Their CPC is very low. Their advertising program is open only for US residents.

      Not very sure of PPV. Never tried those.

      Hope this helps.
      Probably the worst post I've read in a very long time.
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  • Profile picture of the author Chris Faraday
    Interested as well in
    Content network to roll out.
    Perhaps Yahoo & MSN.

    Love to hear a few general suggestions for markets to consider.
    Dating, credit, health??

    Gracias to all CPA'ers for the support threads. : )

    PPC is a little heavy at first.

    Pick a niche & go (educated trial & error)
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  • Profile picture of the author ppcpimp
    your overall assumption of paying that high per click is wrong. You are also getting low payouts on those offers. we do tens of thousands of zip/email submits a day and we have no campaigns running that come close to costing us $1 per click.
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  • Profile picture of the author Gasen
    Hi Brad

    Read through this post by p2y
    http://www.warriorforum.com/ad-netwo...0-per-day.html

    It has solid info which should help you out.
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  • Profile picture of the author gabibeowulf
    If you're thinking PPC and low paying offers, you need very cheap traffic. One common way to do it is by doing polls in areas where there are not a lot of advertisers.

    However, you have to deal with a lot of scrubbing when it comes to low payout offers.

    A better, different way of doing things would be do build your own email list of freebie seekers and promote not one, but multiple offers increasing your revenue per email.

    Just because they require email or zip submit doesn't make it an easy game. In fact, I find promoting free trial offers is much more rewarding (and easier to convert)
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    • Profile picture of the author TE2
      Attention people who replied to this thread - most of you are limited in your thinking.

      You are only looking at the PPC campaign and trying to make it profitable with email/zip submits. There is a better way.

      You need to be looking at the big picture ie. your whole sales process. You can lose money on your PPC campaign if you monetize it on the backend with additional cross and up-sells.

      ex: create your PPC campaign and send that traffic to an opt-in form. Collect their info and then on the opt-in thank you page, present the email submit offer (best results when using a pre-pop script). Now that you have them on your list, you can send them more related offers. It is the cost per lead that you need to look at, not the cost per click.

      Regards,

      John

      ps - Kudos to Robyn8243 for getting it.
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  • Profile picture of the author Kenster
    TE2: Exactly what I was going to say.

    I will break even all day long on email submits if I am building a list and/or upselling in the future.

    Normally I like the opt in that will offer users more discounts in the future. BAM, you get their contact info and then send them another offer right away as promised. Many people will fill out many of these email submits in a row and then you can always upsell them in the future with something else.


    ...Those who think of this as a business and not a transaction get ahead
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    • Profile picture of the author TE2
      Originally Posted by Kenster View Post

      ...Those who think of this as a business and not a transaction get ahead
      Precisely!
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    • Profile picture of the author fridgeman
      Originally Posted by Kenster View Post

      TE2: Exactly what I was going to say.

      I will break even all day long on email submits if I am building a list and/or upselling in the future.

      Normally I like the opt in that will offer users more discounts in the future. BAM, you get their contact info and then send them another offer right away as promised. Many people will fill out many of these email submits in a row and then you can always upsell them in the future with something else.


      ...Those who think of this as a business and not a transaction get ahead
      Absolutely. I coach ppc too and I run into so many that don't look at this as a business. They think they do, but they don't run it as a business. No stat's, no measure of success or failure, just a die-hard attempt at making money, but it's not as easy as that. This is a science and a business, and no business gets ahead unless it's run properly. But many will never get it...
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  • Profile picture of the author Fox30
    Facebook is an excellent way to keep your PPC costs down while promoting a CPA offer.

    Also, if you use highly targeted, long tail keywords will keep your costs down.
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    • Profile picture of the author TE2
      Originally Posted by Fox30 View Post

      Facebook is an excellent way to keep your PPC costs down while promoting a CPA offer.

      Also, if you use highly targeted, long tail keywords will keep your costs down.
      Your ad spend is a "cost of doing business".

      The metric that matters most is ROI.

      Regards,

      John
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    • Profile picture of the author TE2
      Originally Posted by Fox30 View Post

      Facebook is an excellent way to keep your PPC costs down while promoting a CPA offer.

      Also, if you use highly targeted, long tail keywords will keep your costs down.
      Your ad spend is a "cost of doing business".

      The metric that matters most is ROI. If my ROI is good, I want my ad expenditure to increase. When it does, so does my ROI and that means more profit.

      Regards,

      John
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  • Profile picture of the author peterslove
    another way to get cheap and highly targetted traffic is using classifed sites like kajiji to promote zip submit offers specific to the region.
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