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Several of my landing pages are ranked, should I continue with PPC?

by Saj Gupta
11 replies
I have 6 of my landing pages ranked organically within Google and that too on first page and 3 of them vary within top 4 positions, however I'm not sure if I should continue to drive traffic via PPC?
#continue #landing #pages #ppc #ranked
  • Profile picture of the author Kenster
    Make sure to track your ppc traffic and the numbers will give you the answer. You wont be able to know unless you specifically track onversions from organic vs ppc.

    Good on you though...organic traffic can be a goldmine, especially in terms of return
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  • Profile picture of the author Saj Gupta
    See this is the thing.. both the ppc and organic data come to exactly the same page and then i direct them to merchant's page using same link - I have seen in the past if I change my landing page, Google with re-evaluate the relevancy and bump me up or down.. I don't want this to happen either.
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  • Profile picture of the author TheScalper
    If your merchant offers you subid tracking: Install prosper202 or use tracking202 or any other tracking system. Use subids to track every user. With this you can see EXACTLY where the conversion are coming from. If your merchant doesn't give your these tracking abilities you've got a problem...
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    • Profile picture of the author Robyn8243
      You really need to test and see which method provides the best results. If your landing page shows up in organic and paid results, you definitely get bigger market share PLUS people who always see you there will assume your site has some authority/credibility.

      Only you know what your numbers say in terms of overall ROI with and without paid advertising.

      Robyn
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      • Profile picture of the author Kenster
        If you dont know how to track precisely, then just drop in some google analytics code and this will give you some basic info about traffic

        Ideally though, you want conversion tracking to track not only whether traffic was paid or organic, but what exact keyword triggered the visit and the actual roi per keyword in terms of conversion

        This whole game is about finding and optmiizing winner keywords and dropping losers.
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  • Profile picture of the author kimaroc
    Just Test and test, good luck
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    • Profile picture of the author Kenster
      Originally Posted by kimaroc View Post

      Just Test and test, good luck

      This is absolutely crucial for every single area of cpa marketing.

      ...and seperates the guys making good money from the guys who say cpa marketing is bogus and doesnt work
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  • Profile picture of the author Jeff S
    The easiest way is to install Google Analytics, the tie your GA and Adwords accounts together. You'll see Adwords data as "google(cpc)" traffic source and then all the other traffic sources (direct, organic, referral, etc).

    Then it's a matter of tracking a conversion. If it's something basic like a sales (not affiliate, but on your site where you have "thank you" or "order success" page, you setup a Goal in Analytics. If you're doing ecommerce, you can setup eCommerce tracking within Analytics to do VERY granular tracking (depending on your ecommerce platform)

    You could even install Adwords Conversion tracking, put the conversion tracking on the thank you page, and track Adwords conversions.
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  • Profile picture of the author Saj Gupta
    Ok Just installed Google analytics on my pages yesterday.. and yes I can I already begin to see the difference. Looks like I will continue with PPC for now because on other non-google properties my organic listing is not as high as on Google.
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  • Profile picture of the author PPC-Coach
    If they're indexed nicely, then you'll get cheaper clicks as long as you maintain a solid ctr.

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  • Profile picture of the author misterwrecker
    If your are making profit with PPC, I would keep it up and expand even if you are ranked organically.

    The more income streams the better!


    -John
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