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Help...What can you do to detect and counter affiliate fraud?

by DougHughes
2 replies
We recently launched some offers out to a couple of CPA networks. We have had many ups and downs with various networks over the past couple of years.

Affiliate fraud is a huge problem for us. We are implementing improved order verification but it is impossible to verify every order.

I would be incredibly grateful if anyone could tell me ways to detect, prevent, or mitigate affiliate fraud.

This is a huge problem that gets us in all kinds of trouble with chargebacks, refunds, lost orders etc...
#affiliate #counter #detect #fraud #helpwhat
  • Profile picture of the author dpowermedia
    Doug, I wish there was an easy answer for this, but all advertisers deal with this. I know some **** advertisers that have a stack of merchant accounts ready to go at all times, and they burn through them pretty quickly. By putting additional verification in place before a credit card is processed you can mitigate some of the fraud. But you will always have fraud that slips by, or people with buyer's remorse that will chargeback instead of calling for a refund.

    There are merchant service providers out there who are a little more familiar with online and affiliate sales who are slightly more understanding. But as someone who's been on the advertising side, I feel your pain. Just communicate with your merchant provider as much as you can. If you have someone about to do a huge drop or bring on a massive traffic source, alert your merchant account rep, let them know that you expect to see a huge increase in sales, along with a comparable percentage of possible chargebacks.
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  • Profile picture of the author DougHughes
    Thanks Jacob, We're in that boat. A bunch of merchant accounts, and several new layers of verification. It's so tough though, there are definitely loads of shady affiliates. I suppose we are doing what we can right now.
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