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Promoting CPA offers through PPC

by Lukedell
4 replies
Do many of you guys get writers block a lot when running CPA campaigns through PPC?

I mean, you see this email and zip submits offers or even these highly competitive car insurance and **** berry campaigns........but I can't think of a thing to write without coming across as spammy or some very inexperience wannabe marketer.

I have even tried promoting through SEO and it's even worse. I find myself making up some bogus story about how the offer relates to me but then when you get to the part of "click here for a free........etc" it gets really frustrating at times.

Google doesn't make it easy either with their quality scores and user experiences.

Luke
#cpa #offers #ppc #promoting
  • Profile picture of the author dpowermedia
    Do you mean writer's block when putting up PPC ads on Google, MSN or Yahoo? If so, just do searches on the keywords that you are using, see what ads are coming up, look for ones that inspire you and work off them. Don't copy them, but use them as a jumping off point.
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    Jacob Bishop- LinkedIn
    Site: DPowerMedia.com Network: DPowerProfit.com
    The Network for Zip, Email, Short Submit Offers
    Est. 2005: Former Emailers turned PPC turned Network
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    • Profile picture of the author Kenster
      Originally Posted by dpowermedia View Post

      Do you mean writer's block when putting up PPC ads on Google, MSN or Yahoo? If so, just do searches on the keywords that you are using, see what ads are coming up, look for ones that inspire you and work off them. Don't copy them, but use them as a jumping off point.

      Yes, look at the competition that has history and that you see in a lot of places -- this means they are spending lots of money and know what they are doing.


      Then add a little tiny bit of creativity.
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  • Profile picture of the author PPC-Coach
    If it's ads, all the best ones are staring you in the face daily on google, no need to reinvent the wheel. Take pieces of each one and make your own.



    If you mean landing pages, you can outsource that to someone who can write all the fluff you can't or don't want to.
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  • Profile picture of the author Fox30
    Why change the ad to make it original? After all, the PPC ad doesn't make your site more SEO friendly? Stick to what works.
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