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When testing an offer.......

by laurenceh
3 replies
What is our best medium from ad.

Do we want to set up our own domain and landing page only to find its a dud offer or do we direct link for initial testing?
#offer
  • Profile picture of the author Kenster
    WIth ppc, direct linking is increasingly difficult. I would suggest talking with your am, finding out what offers are hot and then setting up a landing page and testing different offers within that niche

    Once you have a few good landing pages, its easy to change them around to test different offers.
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  • Profile picture of the author laurenceh
    Thanks, yeah I was thinking better to go into a niche with some mileage rather than just a quick fix xmas ecard offer or something.
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  • Profile picture of the author drdhealth
    Originally Posted by CLcrax23 View Post

    I'd use the lander given to you by the network. If you ask your AM, they should be able to give you a rough conversion rate. For example, if you tell your AM that you will be using PPC (for whatever reason) and you will be using the XYZ lander, they shoule be able to tell you a rough conversion. Obivously this will change based on keywords and such, but at least you will have an idea.

    Once you get into it a bit, then go ahead with your own lander. Just double check with your AM to make sure the offer is ok to be framed if you are making your own lander.
    Do many networks give you landing pages or code for your own LP on your site?
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