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Content Network Or Search??

by Burtgummer
7 replies
Well, I've read that I should only be using the content network for CPA offers, which at first really went against my teachings from promoting clickbank products......

However, If I'm only supposed to use the content network and not the search network on Adwords, then how do I tell which keywords are good and which are bad? The content network doesn't have any keyword specific stats on impressions, clicks, CTR, or even individual cost.

Maybe I'm just missing something technical to show the content network stats......

Any help is greatly appreciated!
#content #network #search
  • Profile picture of the author Kevingators
    I have learned to place one keyword per ad group on both search and content. Then have the conversion tracking code placed by your affiliate manager and you will be able to see which keywords are working on both the search and content networks.

    I use Neverblue and you can place the conversion tracking code yourself right into the offer, so it shows all your stats.

    I like the content network better because I get more impressions and less costs.

    Hope that helps.

    Kevin
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    • Profile picture of the author TimScott
      Originally Posted by Kevingators View Post

      I have learned to place one keyword per ad group on both search and content. Then have the conversion tracking code placed by your affiliate manager and you will be able to see which keywords are working on both the search and content networks.

      I use Neverblue and you can place the conversion tracking code yourself right into the offer, so it shows all your stats.

      I like the content network better because I get more impressions and less costs.

      Hope that helps.

      Kevin
      I can save you both a lot of time.

      Content is not about keywords, it's about adgroups. There is no way to see which keyword got the visitor to the site that your ad is showing up on. Only the publisher knows that.

      You can't build content campaigns like search, they're two diff ball games. The thing you need to focus on in content is "Themes" You entire campaign needs to be about a theme. Check out the book "Adwords 180" it's really basic info on the content network, but it will definitely help t get you started
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  • Profile picture of the author Bryan Green
    how do you run your offers differently on the search network and do you have better results?
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  • Profile picture of the author MikeMorgan
    Originally Posted by Burtgummer View Post

    I've read that I should only be using the content network for CPA offers
    I disagree to some extent .

    I believe that if you know how to do it the right way , both content and search network are good source of traffic for CPA offers .

    Hope it helps .

    Mike
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    CPA Game Changer - Coming Very Soon !

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    • Profile picture of the author Bryan Green
      Originally Posted by Mike Morgan. View Post

      I disagree to some extent .

      I believe that if you know how to do it the right way , both content and search network are good source of traffic for CPA offers .

      Hope it helps .

      Mike
      Whats that right way?
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      • Profile picture of the author AdamHolland
        I use BOTH, but you should absolutely, 100% keep them in separate! Meaning, you should have one adgroup called "Your Keyword Content Network" and another Adgroup "Your Keyword Search Network".

        Why?

        Because your CTR (click through rate) has a big effect on your costs.

        If your search network ads are getting a 3% CTR, but your content network ads are getting 0.5% CTR - your content ads are crapping all over your search network ads stats!

        Without typing out a huge explanation of how this effects your adwords/ppc costs, it's better just to learn from the SOURCE:


        That's a youtube video right from the chief economist at google.

        The videos on the 'Google Business' channel will save you hundreds in more "guru courses".. ;-)

        To Your Success,

        Adam Holland
        Signature

        Powerful Training - RevolutionProfits.com

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  • Profile picture of the author ChrisBa
    Originally Posted by Burtgummer View Post

    Well, I've read that I should only be using the content network for CPA offers, which at first really went against my teachings from promoting clickbank products......

    However, If I'm only supposed to use the content network and not the search network on Adwords, then how do I tell which keywords are good and which are bad? The content network doesn't have any keyword specific stats on impressions, clicks, CTR, or even individual cost.

    Maybe I'm just missing something technical to show the content network stats......

    Any help is greatly appreciated!
    Use both, but separate into different campaigns, and use a different strategy for each of them
    Signature
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