Questions about Media Buys, help needed!
I just start media buys, I have some questions and appreciate your replies.
1. How Ad Server works? Take Zedo for example,
"Company will pay ZEDO full term up front including all minimum monthly payments ("Monthly Minimum") of $1,000 each (we have waived the one-time Setup and Training fee of $1,500), which totals $12,000."
What does this mean? I must spend $1k advertising at least each month? And prepay $12k when signing the IO? This $1k is not the rent fee for ad server, right?
2. I read a lot about out clause, for example 72 hours. Does it mean I can stop advertising in 72 hours and get full refund of non-spent deposit?
3. How to advertise on Fastclick or Burst Media? I applied for them, but not get accepted yet. Prepay the advertising spent or credit(post pay)?
Thanks a lot for your kind reply!
Bryan
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