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Difference between CPA and Clickbank Affiliates???

by vasko_prasko
10 replies
Hallo, I read everywhere about CPA marketing, but i can't understand what's the difference. And what means C.P.A. ?

I'm sorry if this question is stupid. I just need some help.

Thank you!
#affiliates #clickbank #cpa #difference
  • Profile picture of the author paulie888
    No problem Vasko, we were all newbies once! CPA stands for Cost per Action, meaning that the CPA network pays you for a prescribed action that a lead takes. For example, with a email or zip submit you get paid every time the lead enters a valid email or zip code, there is no need for the lead to spend any money. It could also be an education or insurance survey form, where you get paid every time the lead enters the survey information as required. Sometimes a credit card is required, such as with the free trial offers, where the lead might pay a very small amount (anywhere from $3 to $10) to get a product where they'll be rebilled perhaps every 30 days. These free trial offers typically pay you far more than the small initial amount paid by the lead (typically $20-$40), because of the rebills.

    Traditional affiliate marketing like with Clickbank is totally different as it is dependent on the sale of a product, where you typically get around 50-75% commission. They key difference here is that a sale has to be made of something, whereas it's not really required with CPA.

    Hope this helps!
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    • Profile picture of the author vasko_prasko
      So therefore CPA is easier way with lower earnings but lower time too. Am i right?
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      • Profile picture of the author l23bc
        Originally Posted by vasko_prasko View Post

        So therefore CPA is easier way with lower earnings but lower time too. Am i right?

        Cpa can be tricky getting accepted into Cpa Networks is the huge Fundermental battle but once you have been assigned a area manager who works with your account you can find out from them whats getting intrest or doing well on the network and find out what traffic or customer they require for example, you may see a submit advertisment for a 1000 gift card at walmart but you cannot promote it by video on youtube or facebook or twitter,

        clickbank just expects you to make sales any way posible as long as it leads to a sale otherwise you have to start the hard work again,

        hope that helps
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        • Profile picture of the author aboutusnow
          Originally Posted by l23bc View Post

          Cpa can be tricky getting accepted into Cpa Networks is the huge Fundermental battle but once you have been assigned a area manager who works with your account you can find out from them whats getting intrest or doing well on the network and find out what traffic or customer they require for example, you may see a submit advertisment for a 1000 gift card at walmart but you cannot promote it by video on youtube or facebook or twitter,

          clickbank just expects you to make sales any way posible as long as it leads to a sale otherwise you have to start the hard work again,

          hope that helps
          Clickbank is one of my favorite affiliates programs (along iwith Amazon). I have done a little CPA, but I have found that if I am promoting the right products, I can make a ton more money with Clickbank. That being said, others say they make a killing in CPA.

          It's funny how many ways you can make money online. Just go with what you like.
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          • Profile picture of the author All Night Cafe
            CPA marketing is lead generation, meaning you get
            paid for by companies for generating leads for their
            products. Classic example, teeth whiting, get rid of
            your ance in 3 days.

            Sign up a free Visa card.

            Clickbank is a marketplace where you can find and
            promote thousands of products. At Clickbank you
            get paid for making sales, not generating leads.

            Both have a learning curve. Both can be profitable.
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    • Profile picture of the author johnnydio
      Originally Posted by paulie888 View Post

      No problem Vasko, we were all newbies once! CPA stands for Cost per Action, meaning that the CPA network pays you for a prescribed action that a lead takes. For example, with a email or zip submit you get paid every time the lead enters a valid email or zip code, there is no need for the lead to spend any money. It could also be an education or insurance survey form, where you get paid every time the lead enters the survey information as required. Sometimes a credit card is required, such as with the free trial offers, where the lead might pay a very small amount (anywhere from $3 to $10) to get a product where they'll be rebilled perhaps every 30 days. These free trial offers typically pay you far more than the small initial amount paid by the lead (typically $20-$40), because of the rebills.

      Traditional affiliate marketing like with Clickbank is totally different as it is dependent on the sale of a product, where you typically get around 50-75% commission. They key difference here is that a sale has to be made of something, whereas it's not really required with CPA.

      Hope this helps!
      I agree with paulie, CPA and Click bank can make you a fortune. You just have to focus on a niche, and provide valuable information, test, then optimize.
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  • Profile picture of the author InternetMarketingIQ
    CPA isn't necessarily easier. Read the offers. Some of them require so much action on the user part that they people will drop before completing and you make nothing. You have to follow through the offers.

    And CPA does not mean lower pay. Again you have to look at the offer.

    It does mean that the user has to complete and Action and that Action doesn't have to involve a sale at the time of the action.

    With Clickbank they customer needs to buy for you to make money.
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  • Profile picture of the author Kenster
    Yeah you get the gist between the difference form the above threads. For newbies, in my opinion, I have seen it much easier to make a lot of money more quickly with CPA as opposed to clickbank. Clickbank requires a sale, a credit card, this is much harder to convince somebody to do. CPA most times doesnt even require a credit card, just the user to fill out some information in a form or a simple submit, which is must easier to convert.

    I am biased towards CPA obviously, but just my opinion!
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  • Profile picture of the author paulie888
    I totally agree with Kenster, as I'm a little biased too, but I'm sure you could tell that from my post above. The main point to remember here is that there are plenty of CPA offers that do not require the site visitor to pull out a credit card and make a payment for something in order for you to get paid, and that makes it so much easier to convert than trying to make a sale on clickbank. You may get paid less on these leads that you generate, but they are far, far easier to get than a credit card sale, so at the end of the day I believe you'll get paid more than with traditional affiliate sales, and this is most definitely true for newbies.
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    • Profile picture of the author MauriceW
      Hi guys,

      But can a CPA also offer a finished sell as the 'action'? I have products and websites and want to use a CPA network to drive traffic to my sites. I've just setup a clickbank account and wondered if any other CPA network could do the same?
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