30 {{ upvoteCount | shortNum }}
30 {{ upvoteCount | shortNum }}

Why does no one ever talk about media buys / banner advertising?

by MurphSmurf
21 replies
Hey guys,

I'm just wondering why no one ever talks about media buys / buying ad space to make money with CPA. Everyone is always going on about PPC, PPV, etc.

But I'm sure many people are making a killing through simple banner ads placed on high traffic websites. However, there are very few WSOs about this method (as far as I can tell) and I don't see threads about it, ever.

Is this one of those "secret" CPA methods that people don't like to talk about because they don't want to see it get oversaturated or something? :p

Is anyone using media buys / banners / whatever as their main source of CPA income? How well does it work out for you?

Thanks!
#advertising #banner #buys #media #talk
  • Profile picture of the author MikeMorgan
    Buying ad space from related sites can bring you a highly targeted traffic and make lots of money . But , there are certain issues that you need to takeoff like testing tracking and selecting the right site for ad placement .

    Mike
    Signature
    CPA Game Changer - Coming Very Soon !

    {{ DiscussionBoard.errors[1735153].message }}
  • Profile picture of the author adsquare
    Media buying is hands down the best way to make money, a lot of it. But it is also the easiest way to lose money, a lot of it. I'd do A LOT of reading and major testing before setting up your campaigns.

    Jared
    Signature
    AdSquare Network | Exclusive Affiliate Network
    We offer affiliate training, custom pay plans and over
    700+ campaigns, many of them being exclusive deals!
    AIM: ad2jared | Email: jared@adsquarenetwork.com
    {{ DiscussionBoard.errors[1735205].message }}
  • Profile picture of the author Nathi Fakudze
    I am watching these thread closely...
    {{ DiscussionBoard.errors[1735614].message }}
  • Profile picture of the author Ryan L
    Media buying - Banner style - is the ultimate form of media buying...
    Its not uncommon for people to spend close $xx,xxx per day on such advertising...

    If you want to create a solid media buying campaign, START SMALL!!
    Its not uncommon for people to spend nearly 5k just to begin breaking even on a campaign...However, once you reach that, you'll be able to reap the rewards of big budget spending...

    30% gains on $10,000 adds up quickly There are many things you can do to insure your earnings!
    {{ DiscussionBoard.errors[1735795].message }}
  • Profile picture of the author Kenster
    Media buying is very common and I dont think is really a secret, perhaps the only secret being what sites people are targeting, how much they are paying etc, but then again of course those details are and will always be secret. I think a lot of people are jsut afraid to get started because it isnt as easy as say setting up a ppc campaign which can be done in 2 minutes or writing an article.

    I agree that more people should be brokering deals with small blogs and sites when they first start, you really dont need a huge budget to get started. And trust me, there are many small niche sites and blogs out there that aren't monetizing their traffic at all (because they dont even know they can) and would love for you to pay for space. I've found a few gems and its not like you are taking advantage of these sites, the negotiated price makes both parties happy!
    {{ DiscussionBoard.errors[1736076].message }}
    • Profile picture of the author Vlad Shelest
      I am also considering venturing into some form of low budget media buying for a couple of CPA offers (and by the way Kenster, I bought your CPA Rags 2 Riches guide the other week - excellent content mate!) and am considering approaching a couple of small niche blogs. Thing is as you say, they don't even know about having ads on their site let alone how to insert banners most likely, so if and when it comes to that as an advertiser would you normally be responsible for the technical details of placing the ad, I mean providing the actual code? I guess probably not, but maybe someone has some experience with this.
      Signature
      Are you cut out to be an Elite, 6 Figure Marketer?
      Let Million Dollar marketing ace teach you HOW
      --<*>--
      Massive Action Profit
      {{ DiscussionBoard.errors[1738902].message }}
  • Profile picture of the author Nathi Fakudze
    Where do you guys buy the media, URLS please, if you dont mind...
    {{ DiscussionBoard.errors[1736743].message }}
    • Profile picture of the author Sean Phillips
      I think the reason why media buys aren't popular is that (as far as I know, at least) you have to set up your advertising with every single website that you want to appear on individually.

      You can create an Adwords campaign in 5 minutes that will get blasted out to every relevant Google user almost instantly.

      Also, you're only paying for results with PPC advertising, and that safety is very attractive.

      I think that's why marketing vehicles like Adwords are so popular (and, by extension, so competitive).
      {{ DiscussionBoard.errors[1737481].message }}
      • Profile picture of the author Midas3 Consulting
        Originally Posted by Sean Phillips View Post

        I think the reason why media buys aren't popular is that (as far as I know, at least) you have to set up your advertising with every single website that you want to appear on individually.
        .
        Nah, you can buy ad inventory across entire networks with ease.

        There's a ton of different options with media buys and the term is used for a variety of similar but not identical techniques.

        For example, purchasing ad on the Google content network could be considered a media buy, especially on a CPM basis, you can either opt for site placement or let Google find the best fit, either of these models are a media buy of sorts.

        Media buys often also happen when savvy content network guys run their reports and see that a large chunk of their ROI is coming from very specific websites. At that point they go direct to the websites and arrange a deal which cuts out the often very sizeable Google profit from the equation, making the website owner and the buyer happier.

        Then we have trafficjunky and large media buy firms where again you can buy inventory across a broad range of themed sites or by demographic and so on, again a form of media buying and one of the more common.

        There there's agency media buys where a large agency may have inventory across thousands of sites which they are essentially run lead arbitrage to additional smaller agencies who specialise in niches who then sell on to buyer , or who , sometimes act as managers for the client.

        Anybody can dip their toe into media buying cheaply by running ads on the content network with banners, it's by far the safest technique for beginners and it actually has better demographic pinpointing than a lot of media buy agencies, Yahoo also has a similar platform, you can set a daily budget and go and have a play.

        Whereas typically if you got a traditional media buys firm , they wil want you to play with biggish numbers, $10k start is not unusual and it's easy to get burnt.

        I also think there's this BIG - SUPER HUGE misconception that beginners play with PPC then grow up and do media buys which is totally erroneous.

        I'm not saying media buys don't have their place but constantly speaking to network owners and AM's the picture is pretty clear than the big big players are still the guys raping PPC across the big 3 networks, mailers and those who go wide on content network.

        Media buys for sure play a part but they arn't some big secret and frankly in my experience are a pain in the ass.

        If you want to try out media buying, play on the content network, it's like media buying for dummies and it has a low entry point.

        For 99% of people, you're not missing out on anything that you can't get your hands on in a different format.
        {{ DiscussionBoard.errors[1738938].message }}
  • Profile picture of the author MrCruzin
    Media Buys require HUGE risks. How would this sound for a WSO....

    Spend $10,000 and maybe you CAN Make $13,000 with ALOT of work.

    The thing is most people here are starting small. With doing that PPC/PPV is the way to go. It gives you less risk and there is not to much of a barrier in getting started with it.

    The problem that people do not seem to get is that PPC will always cost you more in the long run than Media Buys.

    Media Buys run of the CPM model and if you can improve your CTR you will make a MINT on them. It is much harder and more work and knowledge intensive.
    {{ DiscussionBoard.errors[1738783].message }}
  • Profile picture of the author ChrisBa
    Not many people as into true media buys, it's often more expensive $5-10k for a buy-in so not as many people do this as cheaper methods
    Signature
    {{ DiscussionBoard.errors[1739678].message }}
  • Profile picture of the author Josh Ploose
    Common way to promote dating offers: design some simple/cool banners for an offer (justhookup.com for example), bid on banner space through traffic junky or exoclick, break down your stats by country & hour & banner, gather enough data, lose the bad banners, target the high converting countries, day part for the best converting times, scale up the good banners.

    I've seen tons of affiliates make $100 - $500 per day with this simple method. It's just a matter of collecting enough data and finding the banners that work well. Sign up with my network Ploose and I'll get you to where you need to be.
    {{ DiscussionBoard.errors[4889299].message }}
  • Profile picture of the author Royce Space
    Hey MurphSmurf, check traffic blackbook by chad hamzeh and media buying icon by Ruck & Ryan in clickbank.
    Signature
    $725 a Week in Your Paypal Account - The Fastest Way To Make Money Online?
    {{ DiscussionBoard.errors[4995038].message }}
  • Profile picture of the author pacelattin
    Not sure what you mean, I write about this all the time.

    The biggest issue now is that the pricing of banners is generally to high because of all the exchanges reselling inventory over and over. Too much crap out there.

    I'm made quite a bit in the last 10 years however on direct response banners doing arbitrage.


    Originally Posted by MurphSmurf View Post

    Hey guys,

    I'm just wondering why no one ever talks about media buys / buying ad space to make money with CPA. Everyone is always going on about PPC, PPV, etc.

    But I'm sure many people are making a killing through simple banner ads placed on high traffic websites. However, there are very few WSOs about this method (as far as I can tell) and I don't see threads about it, ever.

    Is this one of those "secret" CPA methods that people don't like to talk about because they don't want to see it get oversaturated or something? :p

    Is anyone using media buys / banners / whatever as their main source of CPA income? How well does it work out for you?

    Thanks!
    Signature
    {{ DiscussionBoard.errors[4998722].message }}
  • Profile picture of the author montoyanb
    Originally Posted by MurphSmurf View Post

    Hey guys,

    I'm just wondering why no one ever talks about media buys / buying ad space to make money with CPA. Everyone is always going on about PPC, PPV, etc.

    But I'm sure many people are making a killing through simple banner ads placed on high traffic websites. However, there are very few WSOs about this method (as far as I can tell) and I don't see threads about it, ever.

    Is this one of those "secret" CPA methods that people don't like to talk about because they don't want to see it get oversaturated or something? :p

    Is anyone using media buys / banners / whatever as their main source of CPA income? How well does it work out for you?

    Thanks!
    I use media buys for my income. When I look back it was really hard to get to point where I am now. I burned a lot of money until i learned.About WSO, ask yourself if you are earning 1-5K a day, would you create WSO and sell it for pennies?
    {{ DiscussionBoard.errors[4998763].message }}
  • Profile picture of the author Matthew NY
    It's definitely a viable source, but not nearly as accessible as what is usually discussed on these forums. I'm sure there are forums out there that cover media buying more, it's just a very big scale.

    Seconding what Kenster said, I do think that people should take more advantage of the small sites out there that you can find steals with. There are plenty of untapped sites out there that you can make a nice amount of money on.

    :: Matthew P
    Signature


    Want to see $500 days? Click Above!
    I will guide you the whole way there.
    {{ DiscussionBoard.errors[4998896].message }}

Trending Topics