What would you do with 10,000 daily clicks to a landing page

24 replies
Hi,
I realized today how much wasted traffic my site that promoted a 40 dollar CPA offer really has. I'm a large scale media buyer that drives a little over 10K clicks per day to each of my campaign pages, all with paid advertising.

I also realized that only about 9/1000 people buy anything on the page. That leaves about 991/1000 people who just come to the site and leave... I make a profit as it is, so I think I've gotten uncreative.

What should my general strategy to improve profit?

If an email marketer could give me any advice, I'd appreciate it very much.

I've never written an email to sell anything ever but maybe I should set up a list. If I set up a list, do I push the same product everyday till they quit, or so I send them an ebook or what?

Is there anything else I could try? I was thinking of putting up CPM ads and getting money but I doubt that would make more than a few bucks a day.

I'm willing to try out your ideas and post back the stats for all to see how smart you are.
#clicks #daily #landing #page
  • Profile picture of the author tomcam
    Sideways strategy: A WSO on media buying. It's a subject I'm very interested in. I have the money to do it, but would love to benefit from someone else's experience and avoid stuff I don't have to learn the hard way. I know it's not what you asked, but I can't be the only person interested in such a product.
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  • Profile picture of the author Writingman1421
    First off, if the traffic targeted or just generic? If its generic traffic (as in not an actual target audience), then I'd say that isn't bad of a conversion rate. If its targeted, then yeah, thats pretty bad.

    As for what I would do with 10k clicks a day...perhaps faint or spontaneously combust or just pop a boner (LOL).... not sure which.

    Thats a lot of damn traffic. If anyone can tell you what to do to bring in more money, its these guys. As for me, Id definitiely do some sort of list building activity with those numbers.
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    • Profile picture of the author sprezzatura
      Hey Writingman1421, the traffic is targeted. People who come here click on the relevant ads.

      @tomcam, I'll try that if time permits. Thanks for the advice.
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  • Profile picture of the author azland55
    Why not divert them to another page on there exit and expose them to some more adds or just give them some ebooks or something of value to say thanks for visiting your site that they have to leave there email to get.
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    • Profile picture of the author NetInvestor
      I would create a short report and a opt in form. Build a list and sell stuff to them.

      Or with 10000 views do some adsense?? Because when people click ads it would be a way...

      Cheers,

      Patrick
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      • Profile picture of the author MisterMunch
        Originally Posted by NetInvestor View Post

        I would create a short report and a opt in form. Build a list and sell stuff to them.

        Or with 10000 views do some adsense?? Because when people click ads it would be a way...

        Cheers,

        Patrick
        I agree. If the niche of your website is AdSense friendly and you have ad clickers coming to your site, I do not see it impossible to get at least a 10% CTR on your AdSense ads. (test)

        So 1000 clicks multiplied with the average click commision for your keywords should give you some extra income.

        You have to keep testing how to improve your ad click rates and calculate the loss in sales and see if it is profitable.

        And an optin box on exit with a free guide for email with a OTO after sign up will also increase revenue.
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  • Profile picture of the author jaiganeshv
    put a email collecting form, that gives away a free teaser and then sell the product in the backdoor
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  • Profile picture of the author Zeus66
    No brainer: turn them into list members. Throw up a one-time offer page after they subscribe to make some front-end money, then you have them to send offers to until they unsubscribe for months to come. No reason to only get one crack at a visitor if you can make them repeat buyers.

    John
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  • Profile picture of the author moneyblogger1
    You need to create a sales funnel. They say that sometimes you need to contact a prospect up to 8 times before they will buy.

    Give away something of value and ask for their name and email first. You have to flow them through the buying process gradually getting them to make larger and larger commitments.

    Brandon
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    Suck a video? Hate creating them? Let us do it for you. Get a custom video for 1/10th the industry standard price: http://www.angulusmarketing.com/Video.html

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  • Profile picture of the author reapr
    Originally Posted by sprezzatura View Post

    Hi,
    I realized today how much wasted traffic my site that promoted a 40 dollar CPA offer really has. I'm a large scale media buyer that drives a little over 10K clicks per day to each of my campaign pages, all with paid advertising.

    I also realized that only about 9/1000 people buy anything on the page. That leaves about 991/1000 people who just come to the site and leave... I make a profit as it is, so I think I've gotten uncreative.

    What should my general strategy to improve profit?

    If an email marketer could give me any advice, I'd appreciate it very much.

    I've never written an email to sell anything ever but maybe I should set up a list. If I set up a list, do I push the same product everyday till they quit, or so I send them an ebook or what?

    Is there anything else I could try? I was thinking of putting up CPM ads and getting money but I doubt that would make more than a few bucks a day.

    I'm willing to try out your ideas and post back the stats for all to see how smart you are.
    I would at least attempt to put up an email opt-in.

    Then I would head over to googles wonder wheel find a similar key phrase/word check it out in google insights then promote an offer as a delayed popunder.

    Have you tried split testing offers?
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  • Profile picture of the author Marhelper
    Some great advice on here already. There is money in the list. If you are getting 10,000 "targeted" visitors to your site every day then you can be sitting pretty in no time. Treat your subscribers right. Provide value to them and remember that they are people not just a number. Create your own products and watch the moolah come in.

    I usually get about 25% of my visitors to sign up on my list (I give away a free report). If you got the same number to sign up, you would be looking at a list of about 1/2 a million ... that is with drop outs, etc..

    Wow!
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  • Profile picture of the author sprezzatura
    Waaay more replies than I expected.

    @azland55, that's a good idea. I can probably find some 1 page articles free and put that in there in exchange for their email. The hard part for me is knowing what to do with the list after. I've never written an email to sell anything.

    @reapr. Yes I've split tested LPs, offers, ads, sources and day parted. I'm running the best of the best here. Never seen google insights before, thanks for that. A pop under is a good idea. I can split test that with an inline page pop up.

    @moneyblogger1. Good idea, I need to think more backend profits for sure. Guess I should get working on putting that together.

    @Richard Odell. You're absolutely right. It's just so much easier promoting a free trial 40 dollar payout offer rather than putting together bottles of pills and dealing with merchants and support. Do you mean I should build a list and sell virtual items like ebooks?

    @Zeus, that's the whole reason I asked the WF guys. Ive definitely left a lot of money in the table. I'm gonna try a OTO, never made one in my life...

    @jaigneshv, replacing the whole front end with just a squeeze page might be a very expensive project since many of my bids are upwards of 80 cents a click. If the backend emails convert, the next things to split test might be a front end list as well and then like Richard says to create products.

    @MisterMunch, I'm gonna look for a pop up box, thanks for the suggestion.

    @Patrick Mader, adsense would probably not work on a page like this.

    @Marhelper, I definitely have the habit of treating this like a number. The most content I've every written was writing a 1 line ad a few times. Making the switch into writing entire emails is going to be difficult. I will do my best to treat them as people instead of clicks. Thanks for sharing those numbers, I'll let you know how my numbers do. It sounds like you do quite a bit of email marketing. How did you come up with the 1/2mil number?




    I'll try your ideas and report back with some stats by Wednesday. So far I'm thinking of split testing a pop under vs. an inline pop up on exit vs. a timed inline pop up vs. a redirect to a squeeze page on exit and of course split test with a control page that does nothing.

    I'll have it say something like 'The 3 things you MUST do if you want to start losing weight this week'. I'll think of something better and split test that too.

    Then I'll send emails of tips daily and try to push the CPA product at the bottom of each link and of course split test that with tips with no links in the first 3-4 days and finally hit em with my own product (ebook??)

    I will post the preliminary stats like pop ups and email subscriber rate and more to all this by Wednesday. Going to look for a pop up type script now...
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    • Profile picture of the author Marhelper
      Originally Posted by sprezzatura View Post


      @Marhelper, I definitely have the habit of treating this like a number. The most content I've every written was writing a 1 line ad a few times. Making the switch into writing entire emails is going to be difficult. I will do my best to treat them as people instead of clicks. Thanks for sharing those numbers, I'll let you know how my numbers do. It sounds like you do quite a bit of email marketing. How did you come up with the 1/2mil number?
      There is a good WSO floating out there somewhere that deals with this topic in depth and is really helpful .. cannot find it right now.

      #s:

      25% of 10,000 = 2,500
      2,500 x 365 = 912,500
      Roughly 40% fall off over 1 year time = 500,000


      Of course, that is a wild estimate but the idea is the same. There is a lot of money potentially there. Just treat them like you would want to be treated. Reaping and sowing.
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  • Profile picture of the author mrdomains
    so your campaign brings in about 4000 bucks a day. targeted traffic but there are always quality levels. wild guess 20 - 30 cents a visitor, not knowing your offer, or your media choice, but i suppose you will have done tests with more expensive traffic and see if it converts/yields better?

    tested variants of landing page copy / design against demographics of visitors?

    I agree with the others - you need to build a list, never mind if you never marketed through list, the list itself is valuable- plenty of marketeers to jv with
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    Free action plan : Think less. Do more.

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  • Profile picture of the author MichaelAppleton
    40k per day and your not building a list? Dude you may aswell be throwing money away.

    Get yourself over to Aweber and sign up. If you need any help incorporating the optin on your pages give me a shout.
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  • Profile picture of the author DariusMoney
    Look 10 thousand clicks a day is what we all dream of.. Get you a membership at aweber.com. Create a opt-in email list, offer a free ebook or newsletter for signing up.. Once your list grows to around 500 subscribers, which should be quick with the amount of traffic your getting.. Start sending out presell emails.. sign up for affialte products that are related to your niche, and promote them until you cant do it anymore.. lol I understand you dont know how to email market.. There are programs and company's out there that create super email sales letters. Its a numbers game, johnchow.com this guy makes 15-20k a month off of his email list.. You already have one piece of the puzzle solved "TRAFFIC hope this helps
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  • Profile picture of the author Player777
    How much are you paying for these 10 000 clicks per day can i ask?
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    • Profile picture of the author sprezzatura
      @Richard Odell, that's true. I could easily increase profits as long as I have a product that converts as well as the one I'm pushing now even if I start selling an info product instead of pills. I'll have to look into that.

      @MichaelAppleton, thanks for help. I think I've got it figured out. I signed up to aweber.

      @DariusMoney, I'm throwing a pop under and also redirecting the site to an opt in form when the user tried to exit. I don't plan on having a squeeze page.

      @Player777, it depends. Between 70 cents and a dollar per click mostly.

      @Mrdomains, JVing is a good idea. I could just collect emails and let others do the backend work. Thanks!

      @Marhelper, Interesting math. Thanks, I'll let you know if my numbers even come close in a couple days.

      Update: I've set up a pop under and a redirect to opt in on exit. With a 50/50 chance of it showing just to see if this somehow affects my front end conversions. I'll update the stats in 24 hours.
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      • Profile picture of the author sprezzatura
        Getting about a 2% sign up daily.... mostly on an exit pop up. Have about 1000 emails opted in so far... Not too thrilled with the results. Guess I'll have to keep fixing my email msg then.
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      • Profile picture of the author Marhelper
        Originally Posted by sprezzatura View Post


        @Player777, it depends. Between 70 cents and a dollar per click mostly.
        You must be losing an incredible amount of money each day if this is true! Are you actually paying between $7,000 - $10,000 daily for the traffic you do not know what to do with?
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        • Profile picture of the author tpwilliams
          In my opnion you are losing a lot of money. even when you say the traffic is targeted, not all targeted traffic will just work for the offer you pick and run on an ad network.

          What i'm saying is, the traffic could be targeted....but definitely not for that kind of offer you're promoting....probably the visitors are not just interested in that offer. Simple! From experience, i've found that to be true. Meanwhile, some offers with just little traffic will convert like crazy.

          So, the bottom line is that it's not about the quantity of traffic you're getting, but the quality which is traced to a well converting offer. I have run some offers before and i got Thousands of clicks, and the end result...NO OPTINS.

          And just recently, i ran an offer with just 254 clicks, i've had 22 optins. And it's still running....

          So, again, i feel this has to do with the offer you are promoting. Is it converting? Has it been proven and tested to convert at a slight amount of traffic. Do the creatives convert....like subject lines, banners etc......??

          I feel strongly for you Bro. Maybe you should really start to promote offers that have been tested to convert. You could PM me and might give you some helpful info.

          Stay Blessed.
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