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PopUp or PopUnder in PPV campaigns?

by Dayne Dylan Banned
33 replies
Which do you use and which have you found most successful when running your PPV campaigns?

Just curious as I now some networks like Media Traffic give you the option.
#campaigns #popunder #popup #ppv
  • Profile picture of the author PPV Guru
    Originally Posted by Dayne Dylan View Post

    Which do you use and which have you found most successful when running your PPV campaigns?

    Just curious as I now some networks like Media Traffic give you the option.
    Well, most CPV/PPV networks default at pop up campaigns. The only one that doesn't do pop up but pop under is Adon Network. But, for some reason, it seems to convert better for them.
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    • Profile picture of the author sergit
      Last time I checked you only can have pop-under on TrafficVance

      Originally Posted by PPV Guru View Post

      Well, most CPV/PPV networks default at pop up campaigns. The only one that doesn't do pop up but pop under is Adon Network. But, for some reason, it seems to convert better for them.
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      • Profile picture of the author PPV Guru
        Originally Posted by sergit View Post

        Last time I checked you only can have pop-under on TrafficVance
        Like I've said. Some networks only allow pop under traffic. I use Traffic Vance too, Jonathan Vogel VP of TV is a close friend of mine...he's been on my webinars a few times.

        However, the gentleman was referring to Media Traffic where you can choose between the two.
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  • Profile picture of the author PPV Guru
    Oh, your question. Pop up works best
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  • Profile picture of the author Dayne Dylan
    Banned
    You can do it in Media Traffic as well. Just an FYI.
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    • Profile picture of the author PPV Guru
      Originally Posted by Dayne Dylan View Post

      You can do it in Media Traffic as well. Just an FYI.
      Yeah, you're right. My mistake. Thanks for the save.
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      • Profile picture of the author TE2
        For the record...

        The correct terminology is "Pop-over" and "Pop-under".

        Pop-up and Pop-over are not the same thing - they use different technology. The former can be blocked and the second can not.

        Also, it is important to note that what you target, what CPV network you use, and what offer you present are key factors in whether a campaign will be successful/profitable. Where a Pop-over may work well for one campaign, it may not work well as a Pop-under. And vice versa.

        I have said it before, but here it is again...

        Test, test, test!

        Regards,

        John
        Signature
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        • Profile picture of the author PPV Guru
          I do believe his question was directed at individual preferences and what we each use individually. I merely discussed my personal experiences...and my campaigns convert better with pop up traffic.

          You can call it pop up, pop over...it really doesn't matter. The idea is another page pops in front of the current page you're on and delivers another ad or landing for them to see. Pop up or pop over is irrelevant to the question posed, especially since they both essentially function the same.

          Originally Posted by TE2 View Post

          For the record...

          The correct terminology is "Pop-over" and "Pop-under".

          Pop-up and Pop-over are not the same thing - they use different technology. The former can be blocked and the second can not.

          Also, it is important to note that what you target, what CPV network you use, and what offer you present are key factors in whether a campaign will be successful/profitable. Where a Pop-over may work well for one campaign, it may not work well as a Pop-under. And vice versa.

          I have said it before, but here it is again...

          Test, test, test!

          Regards,

          John
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  • Profile picture of the author Dayne Dylan
    Banned
    So I see that on Media Traffic, you have the option of a Pop-Under or a Pop-Up. I'm guessing I should probably go with a Pop-Under since many of the Pop-Up's may get blocked?
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    • Profile picture of the author PPV Guru
      Originally Posted by Dayne Dylan View Post

      So I see that on Media Traffic, you have the option of a Pop-Under or a Pop-Up. I'm guessing I should probably go with a Pop-Under since many of the Pop-Up's may get blocked?
      Pop up (or pop over) can't be blocked because the action tells the browser to open a new full window or tab. Pop up blockers can only block javascript or other programming language pop ups. It can't block it when the toolbar (or game, if that is the downloaded product by the visitor) is telling the browswer to open a new window.
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      • Profile picture of the author Dayne Dylan
        Banned
        Thanks, that is good to know and I'm glad I have that cleared up.

        I must say, this PPV game is interesting. I love learning more about it, and testing. In a way, I can see how someone could hit the right traffic source and offer, and go gang busters. That is what makes it exciting. For now, I'm in testing mode and mainly losing money mode....but I'm learning quickly. ;-)

        Originally Posted by PPV Guru View Post

        Pop up (or pop over) can't be blocked because the action tells the browser to open a new full window or tab. Pop up blockers can only block javascript or other programming language pop ups. It can't block it when the toolbar (or game, if that is the downloaded product by the visitor) is telling the browswer to open a new window.
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        • Profile picture of the author PPV Guru
          Originally Posted by Dayne Dylan View Post

          Thanks, that is good to know and I'm glad I have that cleared up.

          I must say, this PPV game is interesting. I love learning more about it, and testing. In a way, I can see how someone could hit the right traffic source and offer, and go gang busters. That is what makes it exciting. For now, I'm in testing mode and mainly losing money mode....but I'm learning quickly. ;-)
          Awesome. Well, not that you're losing money, but that you're pressing forward and testing this stuff and are seeing the possiblities of it.

          You'll make it.
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  • Profile picture of the author Peter Gregory
    You definitely need to test and see what works best for you as there are so many factors to consider. Different offers/services require different techniques.

    IMO - Pop under is often more about brand recognition than anything and as long as you can keep form your pop-ups getting blocked than that would serve almost the same if not better quality.
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    • Profile picture of the author PPV Guru
      Originally Posted by mainstreamad View Post

      You definitely need to test and see what works best for you as there are so many factors to consider. Different offers/services require different techniques.

      IMO - Pop under is often more about brand recognition than anything and as long as you can keep form your pop-ups getting blocked than that would serve almost the same if not better quality.
      GREAT answer! I didn't even think about that scenario and you're right, it's mostly the netflix or eharmony pop under that I've converted that way. It builds brand because it doesn't interfere with user experience at all.

      Pop unders appear behind browsers, so usually the user doesn't recognize it until they close or minimize their windows. However, I did convert a lot of my already recognized branded offers using pop under.
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  • Profile picture of the author jonhmatter
    I'm guessing I should probably go with a Pop-Under since many of the Pop-Up's may get blocked?
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    • Profile picture of the author bbrock32
      What you call popups are not really popups. As ppv guru said , they are popovers , and they can't be blocked since they are opened on a fresh new instance of the browser.

      Popovers , when triggered , are displayed over the window the user is currently browsing . It has the benefit that they can't be missed , but many users close them immediately.

      Popunders , on the other side , are loaded minimized. So the user must click on the taskbar window to see them . While they are not closed immediately , since they are less intrusive , there is the problem that the user might see them much later then when they pop. This way they might not be really targeted most of the time , since the user might be browsing a totally different site when he sees them.

      However , choosing the right one depends from campaign to campaign. I have had success with both , and your best bet would be testing.
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      • Profile picture of the author TE2
        Originally Posted by Dayne Dylan View Post

        So I see that on Media Traffic, you have the option of a Pop-Under or a Pop-Up. I'm guessing I should probably go with a Pop-Under since many of the Pop-Up's may get blocked?
        Again, CPV uses Pop-over NOT Pop-Up technology. There is a big difference. Pop-up is blockable, Pop-over is not. CPV Pop-overs are NOT blockable. If your CPV network does Pop-overs, they can't be blocked.

        Originally Posted by PPV Guru View Post

        You can call it pop up, pop over...it really doesn't matter...

        ...Pop up or pop over is irrelevant to the question posed, especially since they both essentially function the same.
        Hey Phon - I was not directing my comment at you or anyone in particular. Just trying to educate and make readers understand that there is a difference between a Pop-up and a Pop-Over. I stand by my statement and say it again - Yes, it DOES matter.

        It is also important to understand that CPV networks provide Pop-overs and Pop-unders but do NOT use Pop-up technology.

        Call it nit picky, but in this game, accuracy and detail can be the difference between success and failure.

        Originally Posted by sergit View Post

        Last time I checked you only can have pop-under on TrafficVance


        Originally Posted by jonhmatter View Post

        I'm guessing I should probably go with a Pop-Under since many of the Pop-Up's may get blocked?
        As stated above, CPV networks do NOT use Pop-ups, you can use Pop-over or Pop-under depending on what your CPV network provides. Media Traffic does both and you can choose which one when you set up your campaign. There are other CPV networks that do both but you will need to ask your AM and they will need to set it for you - typically it is a global setting and all of your campaigns would be which ever one you choose.

        Originally Posted by bbrock32 View Post

        What you call popups are not really popups. As ppv guru said , they are popovers , and they can't be blocked since they are opened on a fresh new instance of the browser.
        Hmmmm... I think it was me that made this distinction.

        Originally Posted by bbrock32 View Post

        However, choosing the right one depends from campaign to campaign. I have had success with both, and your best bet would be testing.
        I think I said that too... :rolleyes:





        Not looking to start a battle of words or get anyone worked up, just trying to educate and make people understand that the small stuff (even terminology) can determine their success.

        Respectfully,

        John
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        • Profile picture of the author bbrock32
          Quote:
          Originally Posted by bbrock32
          What you call popups are not really popups. As ppv guru said , they are popovers , and they can't be blocked since they are opened on a fresh new instance of the browser.

          Hmmmm... I think it was me that made this distinction.

          Quote:
          Originally Posted by bbrock32
          However, choosing the right one depends from campaign to campaign. I have had success with both, and your best bet would be testing.

          I think I said that too... :rolleyes:
          Easy tiger, no one is taking your merits for the explanation on popovers.
          I just wanted to explain it in more detail and share my experience.
          However I gave you credit on that if you read above
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          • Profile picture of the author TE2
            Originally Posted by bbrock32 View Post

            Easy tiger, no one is taking your merits for the explanation on popovers.
            I just wanted to explain it in more detail and share my experience.
            However I gave you credit on that if you read above
            Grrrrr, Grrrr....

            I mean meow meow...

            No offense taken - and as one of my colleagues once said of me:

            "You put the anal in analysis"

            And he stated it as a compliment.

            Regards,

            John
            Signature
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      • Profile picture of the author PPV Guru
        Originally Posted by bbrock32 View Post

        What you call popups are not really popups. As ppv guru said , they are popovers , and they can't be blocked since they are opened on a fresh new instance of the browser.
        Thanks buddy. John did make the pop over distinction, however, you're right, I did comment about it opening in a different window and can't be blocked. Thanks for helping me out here

        To everyone else, yes, I may be called pop over. However, what the gentleman is saying is, Media Traffic says "Pop Up" as an option. They don't call it Pop Over which is where the confusion lays.

        I think it's important that we not care about technical terms and deal with the functionality of such actions generated by our ad campaigns. Terms vary from network to network, it's not always the same across the board.

        The important thing is that the gentleman gets information from people who are converting using these networks. I convert with all of my networks and so when I tell someone to use Pop Up traffic or Pop Under traffic with a certain setting or two, I'm giving them a blueprint to success.
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        • Profile picture of the author TE2
          Originally Posted by PPV Guru View Post

          The important thing is that the gentleman gets information from people who are converting using these networks. I convert with all of my networks and so when I tell someone to use Pop Up traffic or Pop Under traffic with a certain setting or two, I'm giving them a blueprint to success.
          Gads, this is starting to look like a John vs. Phon contest. Not my intent.

          Yup, the most important thing is how the campaign is setup as I stated in my first post. I have conversions with both pop-over and pop-under traffic.

          It important to understand that a campaign can work on one CPV network and fail with the identical campaign running on a different CPV network - even when both use the same pop-over or pop-under.

          Test, test, test...

          Regards,

          John
          Signature
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          • Profile picture of the author PPV Guru
            Originally Posted by TE2 View Post

            Gads, this is starting to look like a John vs. Phon contest. Not my intent.

            Yup, the most important thing is how the campaign is setup as I stated in my first post. I have conversions with both pop-over and pop-under traffic.

            It important to understand that a campaign can work on one CPV network and fail with the identical campaign running on a different CPV network - even when both use the same pop-over or pop-under.

            Regards,

            John

            I see your point John. However, they're called Pop Up still, even the networks still have them listed and named Pop Up. It acts like pop over, I agree.

            We all have agreed there buddy. I just don't think it matters what we call it as long as we know what it does. But, for someone breaking into CPV/PPV traffic and with all of the networks calling it Pop Up and not Pop Over, I just feel debates and conversations about terminology is pointless.

            The gentleman understands what the pop does and that gives him more control over how he makes decisions to use that advertising resource. This other side stuff is irrelevant at best.
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            • Profile picture of the author TE2
              Phon,

              I agree some did understand what it does but... others did not. And again we agree, the most important thing is understanding how CPV networks do it. Sad that in many cases, their own misuse of terminology confuses people.

              John
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  • Profile picture of the author Dayne Dylan
    Banned
    So why on Media Traffic does it say Pop-Up, not Pop-Over? I'm a bit confused as to which is showing or if they mean it is indeed a pop-over not a pop-up.
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    • Profile picture of the author PPV Guru
      Originally Posted by Dayne Dylan View Post

      So why on Media Traffic does it say Pop-Up, not Pop-Over? I'm a bit confused as to which is showing or if they mean it is indeed a pop-over not a pop-up.
      Most networks either do pop up or pop under. Pop over must be on one of the networks I don't care to use too much. To be honest, all I use (now) are Traffic Vance, Media Traffic, Adon Network and Direct CPV....none of those do pop over.

      I believe Clicksor and Zango do pop over....I don't know. I don't use them nor do I recommend them. If you're on Media traffic or Traffic Vance, you never have to worry about pop over traffic, just focus on information about pop up and pop under.
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      • Profile picture of the author TE2
        Originally Posted by PPV Guru View Post

        Most networks either do pop up or pop under. Pop over must be on one of the networks I don't care to use too much. To be honest, all I use (now) are Traffic Vance, Media Traffic, Adon Network and Direct CPV....none of those do pop over.

        I believe Clicksor and Zango do pop over....I don't know. I don't use them nor do I recommend them. If you're on Media traffic or Traffic Vance, you never have to worry about pop over traffic, just focus on information about pop up and pop under.
        Not a single one of those uses Pop-ups, they may incorrectly use the term Pop-up but they all use ad serving technology that displays a Pop-over window (aka - new browser window instance).

        Regards,

        John
        Signature
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    • Profile picture of the author TE2
      Originally Posted by Dayne Dylan View Post

      So why on Media Traffic does it say Pop-Up, not Pop-Over? I'm a bit confused as to which is showing or if they mean it is indeed a pop-over not a pop-up.
      You are correct that in the MT campaign settings, that is does say "Pop up".

      One would think that a CPV provider would use the correct terminology in their user interface but they don't in this instance. You would think they would understand that it confuses people. Especially, when time and time again, CPV networks go to the trouble of explaining how their technology works.

      While I do use, like and recommend MT, they have their faults and that is only one of them. Talk to their AM's sometime and you may see what I mean. On too many occassions they were not able to answer even the most basic questions about their traffic, technology, etc...

      Regards,

      John
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  • Profile picture of the author PPC-Coach
    If it is a pop under only as the option, you have to make your landing page differently. Instead of the primary product or service that you could display in a pop over, you have to use a product or service that is complimentary to the page you are popping UNDER.

    For example, if you're bidding on **** berries, you don't want your pop under to be an **** berry offer, (odds are they may have already bought that and are now closing the window or moving on...) So instead you want to show a colon cleanse type offer that compliments **** berries. Your landing page could say that.

    "Did you just buy **** berries?"

    "Make sure you follow that up with a good colon cleanse here..."

    Works like a charm and it's all dependent on whether your ad or landing page is above or below the existing page.
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    • Profile picture of the author TE2
      Originally Posted by PPC-Coach View Post

      If it is a pop under only as the option, you have to make your landing page differently. Instead of the primary product or service that you could display in a pop over, you have to use a product or service that is complimentary to the page you are popping UNDER.

      For example, if you're bidding on *** berries, you don't want your pop under to be an **** berry offer, (odds are they may have already bought that and are now closing the window or moving on...) So instead you want to show a colon cleanse type offer that compliments **** berries. Your landing page could say that.

      "Did you just buy **** berries?"

      "Make sure you follow that up with a good colon cleanse here..."

      Works like a charm and it's all dependent on whether your ad or landing page is above or below the existing page.
      Hey Wil,

      You're giving away all the secret tactics...

      Regards,

      John
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      • Profile picture of the author Clicksor_CS
        Clicksor's PPV campaign also supports in full page pop under format. And if you would like to have more information/suggestions specifically regarding on your campaign, please feel free sign up an account and contact your account manager.

        Best Regards,

        Clicksor_CS
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  • Profile picture of the author bgucor
    Test different networks with different settings.
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  • Profile picture of the author justnewbie
    Originally Posted by Dayne Dylan View Post

    Which do you use and which have you found most successful when running your PPV campaigns?

    Just curious as I now some networks like Media Traffic give you the option.
    I'm having slightly better results with pop unders. Personally i do not really like pop ups while i'm surfing. Applying the same thinking to my visitors.
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  • Profile picture of the author ChrisBa
    Originally Posted by Dayne Dylan View Post

    Which do you use and which have you found most successful when running your PPV campaigns?

    Just curious as I now some networks like Media Traffic give you the option.
    Often pop-up will work better, but it is important to test - sometimes pop-unders do work better
    Signature
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