How to Write High-Converting PPC Ads

by 10 comments
Hey guys, I have gathered a lot of hundreds of dollars (?thousands) worth of information on WarriorForum. So I think it`s high time I give back to the community. Below are strategies to increase the CTR of your ads.

1)Tell the customer What to Do
This may sound obvious but you will be surprised how many advertisers do not tell the online users exactly what to do. It is good to say “Get your free x-box”, but it is better to say “Click to get your free x-box”. The keyword is “click”. Using that word alone increases CTR.

Many internet marketers` ads on the search engines get little or no traffic because their ads do not motivate the online visitor to take action NOW! Yes, that`s the word: Now
It`s pertinent for us to tell potential customers when to take action. It`s not just enough for your ad to say: ‘You want to make money? Click to get a free how-to ebook’. An average person loves to procrastinate. So in order to take action now, you have to tell them to take action now (or they will miss out for life).lol

2)The Exact Factor
Which ad is more believable to you between these 2? ‘Earn $2,000/month online’ or ‘Earn $5,235/month online’ . Doesn`t it the second ad sound more believable, especially to skeptics? It gives the viewer the impression that you are being ‘truthful’ with your projections even though it is more in amount than the first one. The rounded figure ‘$2,000’ sounds kind of ‘fictitious’, if you know what I mean.

3)Capitalization
One tactics that smart advertisers use is to capitalize the first letters of the words in the website address. Rather than use www.datingforum.com, use www.DatingForum.com . Using capitalization increases your click-through rate from experience.

4)Hanging Ad
An hanging ad is an ad that has the first line spilling or rolling over into the second line. What this does is that it forces the potential customer to read the entire ad, increasing your chance of him clicking on your link and then going to your landing page.

5)Authoritative Site Hijack
Have you ever seen 2 urls that look alike eg www.car.com and www.www-car.com ? If you don`t look well, you`d actually think they are the same.This is a good ad writing tactic because the 2nd advertiser is cashing in on the authoritative-looking site (ie the first site) of the first advertiser to make his own site look authoritative and thereby increase traffic to his site.
#ad networks #ads #highconverting #ppc #write

  • Profile picture of the author MikeMorgan
    In order to write High-Converting PPC Ads

    It must be relevant to your offers and keywords .

    Mike
  • Profile picture of the author MikeMorgan
    In order to write High-Converting PPC Ads

    It must be relevant to your offers and keywords .

    Mike
  • Profile picture of the author Aussie_Al
    This may sound obvious but you will be surprised how many advertisers do not tell the online users exactly what to do. It is good to say “Get your free x-box”, but it is better to say “Click to get your free x-box”. The keyword is “click”. Using that word alone increases CTR.
    I just tried to edit my ad and Google says any call to action is against their TOS
  • Profile picture of the author Aussie_Al
    This may sound obvious but you will be surprised how many advertisers do not tell the online users exactly what to do. It is good to say “Get your free x-box”, but it is better to say “Click to get your free x-box”. The keyword is “click”. Using that word alone increases CTR.
    I just tried to edit my ad and Google says any call to action is against their TOS
  • Profile picture of the author oluwafemi
    Of course Morgan, it must be relevant to your products

    I think that goes without saying
  • Profile picture of the author Fox30
    Nice write up. Thanks.
  • Profile picture of the author tryinhere
    Originally Posted by Aussie_Al View Post

    I just tried to edit my ad and Google says any call to action is against their TOS
    the term from memory "click here" is not allowed plus a hand full like that, so i am guessing thats what you wrote ? but there are many calls to actions you could use ? " sale ends this week " ? or to those effects but your land page must reflect what you wrote / no crap or the G will bite you ass.

    for the rest of the op stuff, i give the guy credit for giving back / the intention and i am sure the advice will get even better as he moves forward.
  • Profile picture of the author oluwafemi
    Sorry guys for not replying early. I had connection problems
    Anyway,I agree with tryinhere

    If Google does not allow specific terms like ‘click here’,
    then be creative with your ad and use words that will
    make potential customers take action quickly.

    Most important thing is to motivate customers to
    take action, now while observing Google`s TOS

    Thank you guys for your comments. I appreciate it
  • Profile picture of the author recom
    yeah, now I find the tactic, thanks for all
  • Profile picture of the author bradtraversy
    Thanks for sharing this nice working. According to my view Google has restriction to do so and it forces to work legally.

Next Topics on Trending Feed