Do I really need a landing page?

Depending on the campaign you MAY need one. I always recommend LP's for search traffic. It never hurts to make the consumer MORE interested before they go to the campaigns LP.

Jared

and yes.. you can have their email address on your list before sending to CPA url.

AB

It all depends on your traffic source and the offer that you're pushing.

Does your offer require pre-selling? How well does the offer's own landing page do this?

Also consider this, a landing page gives you an opportunity to capture the email address of interested visitors. Doing that enables you to re-market to them in the future which increases the life time value of that person. This increase in the life time value will also directly translate into how much more you can spend to acquire traffic.

I would say, unless it's a simple email submit offer, you are almost always better off pre-selling a person before sending them off. ESPECIALLY if there's going to be a credit card required down the line.

This also depends on your traffic sources. Keep in mind if you're doing any type of banner media buying that you are going to have a rough time having even 40% of the people that you send to your own landing page, click through to the offer itself. This can effect your bottom line needless to say.

The only thing that you can do for certain is to test and measure both.

I think you have gotten some pretty good advice so far. I personally don't use a landing page on cheap email or zip submit offers. On offers that are a bigger payout and require people to give out more information or a cc submit I will usually try to do some preselling and build a list with a landing page. That being said I always consider the quality of the offer's landing page and if it is good I will split test between the two and go with the one that makes me the most money. Good luck and I hope this helps.

Yeah there are a lot of ways to run traffic.

With email submits, its sometimes hard to build a good pre-sell because normally the margins are low anyway (since the payout is low + scrubbing) and when you build a layer between the traffic and the offer (ie landing page) generally your ctr will drop a tad because some people wont follow through the the offer.

With that said, it is possible to do squeeze page campaigns with simple so you can build a list and then you are happy just to break even on the actual offer because now you have emails.


For search and some other traffic you will need a landing page or web site in between your traffic and your offer. This will not only help pre-sell the traffic, but also help you achieve a better quality score and thus cheaper clicks.

Wordpress or static html templates are a good place to start for building a site or lp.

Yes, you should be able to get a better quality score by building your own page as you can tailor it to your keywords.

Yes, landing pages is a layer in between the traffic and the offer so almost always a certain percentage of people never make it to your offer. With that said, a good pre-sell page can increase your conversion rate on the offer page to more than make up for the lost traffic. That's the goal

I'm in the process of testing another campaign using Google this time, I'm running into issues creating a decent LP but I'll figure it out sooner rather than later

I wouldn't create a landing page for a email submit because one its unnecessary and two Roi wouldn't be worth it. Creating a Landing page for free trial offers is much more sufficient.

from my own point of view, it depends. If you would be doing a lot of article marketing, then you are better of creating a landing page.

A website like ezinearticles will not accept your article if you do not use a landing page really.

yea,like many have said,it all depends on the campaign.lots of testing is your only answer

You never need to have it, however for some offers a landing page will convert better (think pre-sales), generally e-mail submits I wouldn't waste time on a landing page

I appreciate this is mouthful, but am just trying to give you enough info so we don't go back and forth.

I would suggest definitely having a landing page.

At this moment I have 2 PPC campaigns running promoting CPA offers, both of them are doing very well using landing pages. Also, all the successful PPC campaigns I have (or had) promoting Clickbank products use landing pages.

However, I think it depends on the offer. Some free offers my work if you direct link.


William

I would vote yes, capturing names and email addresses are a most.

If you are doing PPC then use a good lp for QS

But, if you are doing traffic that doesnt require a LP, test a LP against direct link. Especially for some of the higher paying offers, they already have great landing pages that have been tested and optimized. Ive had great success direct linking to high payout offers from free traffic sources in particular. Plus its cool because there is much less work involved!

you don't NEED anything, but yes they can help conversions in some cases

Just a quick update, I noticed that for the campaign I was running that I was of course not getting as many direct hits when using a landing page. However I did notice that my conversions were a lot higher once they made it pass the landing page. I created a very simple free landing page at Weebly which seemed to do a pretty good job for being free.

I got over whelmed with PPC honestly though which caused me to take a step back and analyze my business and goals. I'm now back to learning SEO tactics and focusing on my product before moving back to the CPA realm. I needed backlinks yesterday (like everyone else) so I'm currently writing down a plan on how to get the links I need. I'm seriously considering Senuke but I want to map exactly what my process is going to be before I take that leap.