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LOOK! should I give up on this one?

by Rick Meza
14 replies
Hey warriors,

I dont know but I feel a little discouraged, been running this campaign on Adwords for the last 5 days (its about health-beauty product) it pays about $45 per lead but as you can see I got 89 clicks, spent almost $80 and NOTHING, NO SALES!
I have about 6 different ad groups with around 80 very high targeted related keywords each but still I've already spent $80 and the pay out is $45 ..I dont know?
Should I just give up on this one? ..PLEASE if you are already successful out there what would you recommend?
Thanks so much in advance!

►Rick


#adwords #cpa #give #ppc
  • Profile picture of the author ben565
    it depends on what keywords you are using and how many?

    are you using broad or exact match type?
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  • Profile picture of the author Rick Meza
    Hey guys, thanks for the reply!

    Im using phrase and exact match only! NO broad
    Im using mmmm yeah I'd say mid to long tail keywords.
    But the thing is if I keep digging and make the keywords even longer those wont get so many searches and clicks and will kill my CTR.

    Im putting about 60-80 keywords per ad group!

    I don't know man, I might just tweak the campaign a lil bit to see what happens!

    If anyone has any other thoughts please let me know!

    Thanks a bunch guys!

    Rick
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    • Profile picture of the author JRCarson
      So many factors...how are you trying to convert the lead?

      I think that's the biggest issue most likely. Is the landing page "speaking" to the person who is clicking on it? Or no?

      Maybe try to just do 10-20 keywords first, breaking them up into different categories.
      Category 1= acne scarring
      Category 2= zits
      etc....

      Then when you identify which category is working well, THEN ramp up the number of keywords in that one category (60-80 keywords).
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    • Profile picture of the author ben565
      Originally Posted by Rick Meza View Post

      Hey guys, thanks for the reply!

      Im using phrase and exact match only! NO broad
      Im using mmmm yeah I'd say mid to long tail keywords.
      But the thing is if I keep digging and make the keywords even longer those wont get so many searches and clicks and will kill my CTR.

      Im putting about 60-80 keywords per ad group!

      I don't know man, I might just tweak the campaign a lil bit to see what happens!

      If anyone has any other thoughts please let me know!

      Thanks a bunch guys!

      Rick
      you should only be using no more than 5 keywords per adgroup for search anything more is too many,this will improve your ctr,

      also you say that having long tail keywords will kill your ctr,how? your keyword is more targeted to the user and therfore your ctr will improve and it does not matter if it gets less searches as it will convert better and you will have a better roi
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    • Profile picture of the author Barry Unruh
      Originally Posted by Rick Meza View Post

      if I keep digging and make the keywords even longer those wont get so many searches and clicks and will kill my CTR.
      Hey Rick,

      Read what Ben is telling you. You are thinking about this in the exact opposite of reality. The more specific the keyword (long tail) the more exactly you are matching their search. The closer you match exactly what they are looking for will increase your CTR, but reduce your impressions, which is what you want.

      You only want impressions which are going to cause clicks. Also, with a more specific match to their search, you are more closely matching their expectations which can increase conversions on the other end. (If the product is well targeted.)

      Keep adding long tail keywords, while deleting the non-producing keywords. Soon you will hit a combination which gives you higher CTR and higher conversions.

      Plus, with higher CTR and better matches to searches you could end up with a higher quality rating, and lower costs per click.

      Throw all of that together, and your campaign goes from loss to profit.
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      • Profile picture of the author Michael Hastings
        Originally Posted by KansasDragon View Post

        Hey Rick,

        Read what Ben is telling you. You are thinking about this in the exact opposite of reality. The more specific the keyword (long tail) the more exactly you are matching their search. The closer you match exactly what they are looking for will increase your CTR, but reduce your impressions, which is what you want.

        You only want impressions which are going to cause clicks. Also, with a more specific match to their search, you are more closely matching their expectations which can increase conversions on the other end. (If the product is well targeted.)

        Keep adding long tail keywords, while deleting the non-producing keywords. Soon you will hit a combination which gives you higher CTR and higher conversions.

        Plus, with higher CTR and better matches to searches you could end up with a higher quality rating, and lower costs per click.

        Throw all of that together, and your campaign goes from loss to profit.
        Thanks KD,
        That makes a lot of sense. I never really thought of going about my campaings like that. Thanks for the helpful info. I'm sure the thread starter will agree
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  • Profile picture of the author Michael Hastings
    I agree. Use less key words, long tail. It'll be pennies on the dollar. Suggest celebrity names?
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    SOLUTION = Elite Traffic Flow
    Average conversion rates .005%-3%, Stop wasting time with PPC and receive gauranteed targeted traffic delievered instantly. Turn $50 a day to $250 a day! Try us out at Elite Traffic Flow

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  • Profile picture of the author Kenster
    If you target longer tail less competitive keywords you can be paying the same CPC or even less but the thing is that you may be in ad position 1 or 2. So even though the search term doesnt get as much traffic, you can get just as many clicks or more because you are in better ad position. So its not just about about search volume, its a combination of search volume, competitiveness of keyword, ad position, and quality score.

    If your quality score isn't great, trying laser designing your ads. Try one or two keywords per adgroup to tailor each ad.
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  • Profile picture of the author ChrisBa
    Originally Posted by Rick Meza View Post

    Hey warriors,

    I dont know but I feel a little discouraged, been running this campaign on Adwords for the last 5 days (its about health-beauty product) it pays about $45 per lead but as you can see I got 89 clicks, spent almost $80 and NOTHING, NO SALES!
    I have about 6 different ad groups with around 80 very high targeted related keywords each but still I've already spent $80 and the pay out is $45 ..I dont know?
    Should I just give up on this one? ..PLEASE if you are already successful out there what would you recommend?
    Thanks so much in advance!

    ►Rick


    what strategy are you using? keywords? adgroups? ads?
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    • Profile picture of the author Rick Meza
      Originally Posted by ChrisBa View Post

      what strategy are you using? keywords? adgroups? ads?
      Hey Chris,
      What do u mean bud?

      I have about 8 adgroups on this campaign!
      Each adgroup has around 60 keywords (but Im gonna reduce the keywords)
      Im split testing ads .

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  • Profile picture of the author woodsja
    Rick, I agree with everyone that you need to break your ad groups up more. I tend to break mine up to one keyword per ad group but if I do group them, I never put more than 5 together. The reason I group them 1 keyword per ad group is that I can have very specific ads per keyword and I can very easily see which keywords are converting best. Of course others will argue with me on this, but I'm just letting you know what works for me. Second thing you need to work on is your CTR. I notice it's roughly 1% and that could be because you have so many keywords in one group. Another benefit of have one keyword per ad group is that your keywords that have a high CTR are going to give you a high quality score. The third thing I noticed is that you are tracking conversions and your screenshot says that you have 48. So if you didn't have any sales what are you tracking as a conversion? You should give the conversion code to your affiliate manger and have it placed on the offer's final confirmation page. Lastly, you should know that it's going to take a lot more than $100 to test a campaign in the health/beauty niche on Google. I've run some successful ResV and **** campaigns and it took me a little over $1000 to find the right keyword/ad/landing page combinations.

    My advice is to keep plugging away by split testing ads and landing pages. When you spend more than 2 or 3 times the offer's payout for a single keyword with no conversions, then pause it. Keep track of your landing page CTR as too. You want at least a 50% CTR on your landing pages. If people are clicking your ads but not clicking through to the offer, then you're just throwing away money.

    Once you find something that works (i.e. keyword/ad/lp combo) start searching for long tail variations of that keyword and dig deep. Then after your campaign is profitable and you've built some history turn on Google Conversion Optimizer. I've had a lot of success using this tool. In some cases my ROI shot up over 100%! Good luck and I hope this helps.
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    • Profile picture of the author Rick Meza
      Originally Posted by woodsja View Post


      My advice is to keep plugging away by split testing ads and landing pages. When you spend more than 2 or 3 times the offer's payout for a single keyword with no conversions, then pause it. Keep track of your landing page CTR as too. You want at least a 50% CTR on your landing pages. If people are clicking your ads but not clicking through to the offer, then you're just throwing away money.

      Thanks SO much for the replies my fellow warriors!

      Woodsja, what would be the best way to keep track of your landing pages?
      Placing the G. analytics script on them? maybe?
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  • Profile picture of the author Michael Hastings
    Yes reduce the the keywords list, test and let us know what the results are. I'm curious to see what they are.
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    NO TRAFFIC = NO SALES
    SOLUTION = Elite Traffic Flow
    Average conversion rates .005%-3%, Stop wasting time with PPC and receive gauranteed targeted traffic delievered instantly. Turn $50 a day to $250 a day! Try us out at Elite Traffic Flow

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