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Do you get better converstions on directs or review/landing pages?

by smolodoy
10 replies
Hey everyone, I was wondering if you get better conversions by creating review/landing pages or sending them straight to an offer doing PPC? Whats your experince?
#converstions #directs #pages #review or landing
  • Profile picture of the author williamrs
    It depends on the offer, but I usually get better results using landing pages.


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    • Profile picture of the author Dean Shainin
      I've noticed better results with landing pages. Been testing several directly to the CPA offers and I feel I've wasted loads of traffic while testing but that's the way it goes when testing. One would never know without trying...
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  • Profile picture of the author rvrabel2002
    Anything that requires the visitor to pull his/her credit card out at that end requires a lander. Anything else, your discretion.
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    • Profile picture of the author jurek54
      Originally Posted by rvrabel2002 View Post

      Anything that requires the visitor to pull his/her credit card out at that end requires a lander. Anything else, your discretion.
      fully agree with that opinion.
      Jurek
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  • Profile picture of the author Dayne Dylan
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    Ok, so many of you say you use a lander, my question is this...

    Is your lander a SINGLE HTML page on a generic domain name, or do you actually create a niche blog and use that as your lander.

    Can someone explain this? This has been the one aspect of CPA I get the most confused about. Samples would be great for this, but I understand if you don't want to show any.

    Thanks!

    P.S. Also, do you direct link at first to test, then if you have some conversions, switch over to a lander in most cases?
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    • Profile picture of the author williamrs
      Originally Posted by Dayne Dylan View Post

      Ok, so many of you say you use a lander, my question is this...

      Is your lander a SINGLE HTML page on a generic domain name, or do you actually create a niche blog and use that as your lander.

      Can someone explain this? This has been the one aspect of CPA I get the most confused about. Samples would be great for this, but I understand if you don't want to show any.

      Thanks!

      P.S. Also, do you direct link at first to test, then if you have some conversions, switch over to a lander in most cases?
      It depends on where your traffic comes from. If you're using AdWords, then you need to have a complete site with many content pages. However, if you're working with a smaller PPC company you can use a simple HTML page.

      My answer for your last questions is yes. When I can (with AdWords I can't ), I direct link first, and if the offer converts well I split test a few landing pages.


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  • Profile picture of the author Dayne Dylan
    Banned
    Thanks William, I'm sorry I wasn't more exact on my question. I was referring to using advertising on places that allow direct linking like Plenty of Fish, Yahoo, Facebook, etc.
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  • Profile picture of the author smolodoy
    thanks guys and also do you find it better to build a review/rating landing page promoting several products for example teeth whitening or just promote a single product? thanks..
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    • Profile picture of the author cpabrainstormer
      Originally Posted by smolodoy View Post

      thanks guys and also do you find it better to build a review/rating landing page promoting several products for example teeth whitening or just promote a single product? thanks..
      Hey smolodoy,

      I've found that blatantly promoting an offer on your landing page is not as effective as adding an email opt-in and promoting via email. What I like to do is create a content blog and just pump out as much information as possible. Allow comments on the blog too and just answer any questions that people have. Help them out as much as possible and have a helpful report/process that people can read once they opt-in.

      Once you gain their trust, then start promoting your offer via email. I have found that people are a lot more responsive to offers once you have proven your worth. So, if I were you, I would work on building a following before promoting anything. Just my opinion though, hope it helps!

      Best of Luck,

      CPABrainstormer

      Originally Posted by Dayne Dylan View Post

      Ok, so many of you say you use a lander, my question is this...

      Is your lander a SINGLE HTML page on a generic domain name, or do you actually create a niche blog and use that as your lander.

      Can someone explain this? This has been the one aspect of CPA I get the most confused about. Samples would be great for this, but I understand if you don't want to show any.

      Thanks!

      P.S. Also, do you direct link at first to test, then if you have some conversions, switch over to a lander in most cases?
      Hey Dayne,

      I think I answered a little bit of your question with my response to smolody, but with all the stuff going on with people getting banned and campaigns being rejected my Google (and other platforms), I have found that you are MUCH better off creating a helpful content/niche blog.

      And don't make it seem like you are just throwing the blog together to get people to buy something. Make it helpful and well thought out and people will be a lot more responsive.

      And yes, I like to direct link to the offer first to not only see if it converts, but also to get some good keyword ideas to use on my blog. Hope that helps though!

      Best of Luck,

      CPABrainstormer
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