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by George Gomez
11 replies
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#buy #cpm #media #question
  • Profile picture of the author Freeman77
    Originally Posted by Mário Gomes View Post

    I've heard that CPM usually refers to the cost per 1000 views and that Media Buy is measured in time of exposure (can be minutes, hours, days, etc).

    1) Is CPM the same as Media Buy?

    2) If not, what's the difference?

    3) What are some good CPM networks?

    Thanks a lot!
    Media Buys mostly refer to buying ad/banner space on a website.
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    • Profile picture of the author George Gomez
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      • Profile picture of the author Woody C
        CPM = Cost Per Mille (Mille is 1,000 in Latin)

        Therefore, CPM is how much it would cost to display an ad on a website or with a network (in a media buy) 1,000 times.

        So let say that a site's CPM is $20. They will display your ad 1,000 times on their site for $20.

        This is much different than PPC (Pay Per Click) because you pay per impression, whether they click through or not.

        CPM can be really effective if you know you have a banner/ad with a high CTR (Click Thru Rate) and an effective ad placement on the website

        As far as CPM networks are concerned, you can try going directly to the website, use BuySellAds.com or Clicksor.com. I know quite a few of them have deposit minimums, though, so have money ready to put down.
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        • Profile picture of the author George Gomez
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          • Profile picture of the author misterwrecker
            Originally Posted by Mário Gomes View Post

            So, CPM and Media Buy are essentially the same thing, CPM being for a single website and Media Buy being for a network of sites ?
            CPM is how you are paying. If the CPM is 0.50 you are paying that per 1,000 impressions..

            A Media Buy can be on a single website or across a network of sites.



            -John
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          • Profile picture of the author Woody C
            Originally Posted by Mário Gomes View Post

            So, CPM and Media Buy are essentially the same thing, CPM being for a single website and Media Buy being for a network of sites ?
            Not at all.

            Media buying is the act of purchasing a banner or ad on a website. You could even say that purchasing an ad on a billboard on the side of the highway is media buying.

            CPM is a statistic, just like CPC (Cost Per Click) is a statistic.

            Think of it like this:

            1. You run a PPC (Pay Per Click) campaign on Google. This is the method, but first you must determine your CPC (this is a statistic) so you know if your PPC campaign will be profitable. Your CPC may be $1 per click aka you pay $1 everytime someone CLICKS on your ad.

            2. You run a media buy (banner ad) campaign at The Music Ninja - Discover new music everyday. You pay the owner of the blog so much money to display your banner ad at the top of his blog 1,000 times, which is the CPM.

            Also, not to confuse you even more, but Google Adwords offers CPC where you pay every time your ad gets a click or CPM which is where you pay them for 1,000 impressions spread across various sites within their network.
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  • Profile picture of the author harro1
    advertising.com
    ValueClick
    FastClick
    Tribal Fusion
    Casale Media
    24/7 Real Media
    Burst Media
    Addynamix
    Adtegrity
    Oridian
    Adbrite
    AdDynamix
    ADEngage
    Adsdaq
    Adtegrity
    Adtoll
    Bidvertiser
    Burst Media
    Casale Media
    Chitika
    Clicksor
    CPX Interactive
    Cubics
    Kontera
    LoudSocial
    Morning Falls
    Netklix
    PeakClick
    PubAccess
    Quigo
    Revenue Pilot
    Snap Shots
    Social Media
    Technorati Engage
    Tribal Fusion
    ValueClick Media
    Vibrant Media
    Zangocash

    here are the cpm networks, half of them requires huge deposits, so if you are not experienced enough than you should avoid them.
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    • Profile picture of the author George Gomez
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      • Profile picture of the author lusi34
        Originally Posted by Mário Gomes View Post

        Can you recommend some of them from personal experience?

        Thanks a lot!
        Well, I think for media buy you should find someone to guide you. Some one who really knows details about media buy.

        If you want to do it buy yourself then I think it's going to be a hard way, you'll so much time and money. Do yourself a favor, find someone to guide you.
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        Just my lens
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      • Profile picture of the author harro1
        Originally Posted by Mário Gomes View Post

        Can you recommend some of them from personal experience?

        Thanks a lot!
        bro you have to use each of them and see which one works for you, what works for me might not work for you and don't expect anyone to guide you to the success and person above me said is absolutely wrong, you need to find the winner campaigns yourself, no one is going to tell you there campaigns making them millions.
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  • Profile picture of the author agha
    find the high PR media buy and explore about targeting country
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    I Got $3193 per month with this (laziness don't click it)
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