The darker side

by dblgdee

Posted: 14 years ago 4 replies

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'Free trial' offers that can end up costing hundreds - CTV News

there is so much to say about this
inethical, illegal?

But thought provoking

#darker #side

mtmjohn 14 years ago

Old topic. Here is a great post regarding this:

Are Rebill / Free Trial Offers Ethical?
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- 1 reply
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- dblgdee 14 years ago
  
  @mtmjohn
  the show was aired on 6/11 and there is some addtional info
  not only free trial/ rebill offers were involved but the guy is being sued by Micrososft and others for peddling counterfeit software
  "Willms is not your typical online entrepreneur. At just 22 years old, the high school dropout is a multi-millionaire, connected to more than 40 product and company names. More than half a dozen law suits have been launched against Willms and his companies -- including separate lawsuits by software giants Microsoft, Symantec and high profile television celebrities Oprah Winfrey and Dr. Mehmet Oz.
  
  The lawsuits against Willms and his companies have ranged from copyright infringement to software counterfeiting, to false product endorsement. Some of the complaints are still before the courts, while others have reached settlements. Willms paid Symantec $225,000 and he reportedly settled with Microsoft for $1 million. "
  
  The question being asked now
  Should you market free trial offers?
  
  Thanks
  
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  Show off your website
  shorten long ugly links
  
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RyanEagle 14 years ago

No skin off my back, consumers can cancel and get refunds if they are interested.
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Kenster 14 years ago

Free trials get lumped into one category often, when its a whole spectrum and beast of its own. There are fantastic trial offers and horrible trial offers. There are fantastic ways to promote trials offers and horrible ways to promote them.

Find your spot within the spectrum and work in that stratum
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The darker side

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