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How much to spend testing offers.

by indi1988
1 replies
Hey warriors,

I have finally stopped thinking and just started taking action with CPA.

I got accepted into neverblue yesterday and i am just about ready to start testing offers using ppc.

One question though, how much should i spend on each offer in the initial testing faze to see if its a profitable offer, or a dud?
#offers #spend
  • Profile picture of the author cpabrainstormer
    Hey indi1988,

    Congrats on taking the first steps!

    As for testing your offers, it's really hard to put a number to exactly how much you should spend on optimizing a campaign. You have to think about your budget and only do what makes sense. I'm a very cautious person, so what I like to do is spend about 3-4 days figuring out the keyword situation (which keywords to keep, which ones to delete, which one's to add if I've forgotten any).

    Once that is set and I know I don't have any "waste" keywords, I'll let the campaign run for a few more days. If I get a conversion here or there, I know the campaign has potential. So then I'll decide if I need to create a new landing page, try a different traffic source, run the campaign at a different time, etc.

    If, once I've exhausted all possibilities, the campaign is still not profitable and I know that there's nothing I can do to make it profitable, I'll cut the campaign and move on to another offer. Hope that helps though!

    Best of Luck,

    CPABrainstormer
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