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Tracking Pixel

by NK
7 replies
I just got accepted into a couple of CPA networks and looking around I find that there are a lot of new terms used that I've not heard of before. One of them is a tracking pixel.

I did some search on what it is, but all I found out was that it's used for tracking - something which I figured out on my own. But what I really want to know is what is the right way to use them?

Some people mentioned that you should put it in your thank you page to track conversions, but in the case of CPA, you have no control over any pages after someone clicks on your link. Or am I missing something here?
#pixel #tracking
  • Profile picture of the author williamrs
    Originally Posted by NK View Post

    I just got accepted into a couple of CPA networks and looking around I find that there are a lot of new terms used that I've not heard of before. One of them is a tracking pixel.

    I did some search on what it is, but all I found out was that it's used for tracking - something which I figured out on my own. But what I really want to know is what is the right way to use them?

    Some people mentioned that you should put it in your thank you page to track conversions, but in the case of CPA, you have no control over any pages after someone clicks on your link. Or am I missing something here?
    A tracking pixel is a piece of code that can be added to the first page after the conversion to let a tracking software receive information about each conversion.

    For example, one of the most popular tracking softwares for people working with PPC is Prosper202. If you add Prosper's tracking pixel to an offer it will be able to tell you what keywords are bringing more conversions, what landing pages are performing better, etc...


    William
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  • Profile picture of the author Carlsbadd
    Buy Williamrs Flash CPA 1 for a great explaination on how to use this to your advantage.
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  • Profile picture of the author NK
    So you're not supposed to put it on the page where the offer shows?

    But how do I add the tracking pixel to a page after the conversion?
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    • Profile picture of the author adsquare
      Originally Posted by NK View Post

      So you're not supposed to put it on the page where the offer shows?

      But how do I add the tracking pixel to a page after the conversion?
      You don't add it to the page yourself (unless you are an advertiser). You either upload it in your pub account or send to your manager.

      Jared
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    • Profile picture of the author Johnaxe
      Originally Posted by NK View Post

      So you're not supposed to put it on the page where the offer shows?
      No... if you did that then the pixel would fire every time someone looked at the offer page whether they completed it or not and then your stats would be showing conversions when no conversion actually took place.


      But how do I add the tracking pixel to a page after the conversion?
      Call your affiliate manager at the cpa network and tell him/her you have a tracking pixel you would like to place for a specific offer. They will either tell you to email it over and they will place it for you or if the network has the ability for you to add the pixels yourself he/she can explain that to you. Either way, it's really simple.

      John
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  • Profile picture of the author jordanberg2311
    I wonder Can I place few different tracking pixel in one offer..?
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    • Profile picture of the author peterdavid
      The conversion tracking pixel only track conversion they refer to. Even you got 100 signup a day and load that pixel, the cpa network will not bill you for that because they got cookies identify. They will only bill you when user click the ad through their publisher, finished the signup and touch the pixel.
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