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Data Transparency

by sdiener
3 replies
So curious for everyone's input here.

Does anyone have a problem with the fact that all of these Ad Networks don't provide more transparency in their data? I mean, they basically TELL you how your ad performed, and how much you owe them. No questions asked.....

ESPECIALLY google!

Sam
#data #data transparency #transparency
  • Profile picture of the author williamrs
    If you are talking about PPC, you just need to track how many clicks you got in order to know if the ad network is cheating you.

    I myself have never been cheated by Google, Yahoo! or any big advertising company, and I don't think it happens very often with other marketers, but you can control everything with a good tracking software such as Prosper 202.


    William
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  • Profile picture of the author KC-Coop
    You should definitely be tracking on your own.

    Check out Free PPC Affiliate Tracking Software | Tracking202 for a free tracking solution that will help you know exactly how your campaigns are performing on the keyword level.
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  • Profile picture of the author JimdoPro
    Yes as Williamrs already said, the big advertisment companies won`t cheat on you, because they don´t need to. They get alone millions of dollars per day on advertisement anyway,

    And as KC coop already said get a free PPC affiliate tracking software anyway to ensure that you are treated the appropriate way, and if something is illegal you have proof.
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