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How does an advertiser determine junk traffic?

by sunuptosundown
9 replies
In a previous thread, someone responded to a question of mine that there was a possibility that the leads I was generating for a CPA (zip submits) were being scrubbed?? I don't know what that means.

I had 300 clicks and 0 submits

What is scrubbed and what is the process of measuring it? This suggests to me that there is some discretion as to what I'm being paid?

I'm not sure I like the sounds of that. Is there any protection against having your traffic arbitrarily categorized as junk?

And how do you determine traffic is junk on a zip submit?

Thanks
#advertiser #determine #junk #traffic
  • Profile picture of the author miamimoney
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    • Profile picture of the author dmayne
      Originally Posted by miamimoney View Post

      Having a rock solid IO will not only protect you, but also gives you a leg to stand on if you need it.
      OK I give up. What is IO?
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  • Profile picture of the author PPC-Coach
    It's simple, if your traffic doesn't convert on the back end for the advertiser, it's junk.

    If they're not making a profit with your traffic, you get scrubbed.
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    • Profile picture of the author ChrisBa
      Originally Posted by PPC-Coach View Post

      It's simple, if your traffic doesn't convert on the back end for the advertiser, it's junk.

      If they're not making a profit with your traffic, you get scrubbed.
      This summed it up with well.. sometimes the advertiser will even kick you off the offer if your traffic isn't backing out for them
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      • Profile picture of the author Cataclysm1987
        Most of them won't kick you off the campaign unless your leads are low quality.

        Traffic being low quality doesn't necessarily have anything to do with the leads you generate from the traffic.

        If you are using CPV, this means you can be getting hundreds of hits per day with only a few opt ins.

        So long as those few opt ins are following through on offers similarly to other affiliates in your network, there shouldn't be a problem.
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    • Profile picture of the author williamrs
      Originally Posted by PPC-Coach View Post

      It's simple, if your traffic doesn't convert on the back end for the advertiser, it's junk.

      If they're not making a profit with your traffic, you get scrubbed.
      Straight to the point

      When promoting a CPA offer you shouldn't consider only how many leads you could generate with your traffic source, but also how useful those leads would be for the advertiser. If people fill out the form but never generate any revenue for the advertiser you will get scrubbed.

      There are many people involved in a campaign: customer, affiliate, network and advertiser. If everybody wins with your campaign then you will make money. On the contrary, you won't.


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    • Profile picture of the author KC-Coop
      Originally Posted by PPC-Coach View Post

      It's simple, if your traffic doesn't convert on the back end for the advertiser, it's junk.

      If they're not making a profit with your traffic, you get scrubbed.
      Straight and to the point.

      Although with 300 clicks and 0 leads it sounds like the network you are running it on is getting scrubbed as a whole.

      300 clicks isn't enough to see if the quality will back out for them or not - so I assume it's a network wide scrub.
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  • Profile picture of the author martinkeens
    Some networks scrub leads based on IP, location, user-agent, etc., but still count and display the clicks from these sources. It's kind of stupid that they still count the clicks, but I know for a fact that it happens.
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  • Profile picture of the author sunuptosundown
    Thanks every one - just another one of the many things that I hadn't considered, but of course makes perfect sense when you think about it. So i guess then there is an element of blind trust that is happening - not that they would but an advertiser could simply decide not to pay you even if your traffic was converting for them. Theoretically there is no reason to stiff and affiliate if they are getting conversions since the affiliate simply kills the campaign thinking it's not performing - which doesn't help anyone.
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  • Profile picture of the author RyanEagle
    Some advertisers won't scrub, they'll just send optimization reports to me to pull affiliates off of the offer or have them retarget with new restrictions.

    It's annoying as hell to deal with... I have someone that works 60hrs a week just managing these reports from advertisers.

    But their success = our success as a network, we need advertisers & affiliates making money to be in business!
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