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How Long Before Eliminating Bad Keywords

by indi1988
4 replies
Hey Warriors, so i am new to the cpa game and have a quick question.

How long or how much do you spend testing a campaign before pausing it to delete non converting keywords/urls?

Thanks.
#bad #eliminating #keywords #long
  • Profile picture of the author Jays80
    Assuming product is already converting for ad/landing page. i go upto 100% payout per keyword
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  • Profile picture of the author EdwardDennis
    Hi,

    I assume you're talking about PPV as your traffic source. My rule of thumb is 100 views, but if you have quite a bit of budget and the keyword that you're bidding is not that expensive, you could always go over than 100 views. It's entirely up to you.

    Best of luck,

    Edward
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  • Profile picture of the author ChrisBa
    Originally Posted by indi1988 View Post

    Hey Warriors, so i am new to the cpa game and have a quick question.

    How long or how much do you spend testing a campaign before pausing it to delete non converting keywords/urls?

    Thanks.
    What traffic source?
    Signature
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    • Profile picture of the author indi1988
      Originally Posted by ChrisBa View Post

      What traffic source?
      Chris, my question is in regards to PPC and PPV traffic.

      Thanks.
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