Advice on Cost Per Lead

3 replies
I was wondering if anyone had any resources that show average cost per lead for different marketing methods such as banner ads, email ads (solo, top sponsor, etc.), and so on.

I'm trying to figure out an indicator as to whether my campaigns need tweaking by comparing with the results of others.

Thanks, all.

Don
#advice #cost #cost of lead #lead
  • Profile picture of the author williamrs
    Maybe you should contact your affiliate manager and share your numbers. He/she should be able to give you a feedback based on the performance of other publishers.


    William
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    • Profile picture of the author DonLoughran
      Originally Posted by williamrs View Post

      Maybe you should contact your affiliate manager and share your numbers. He/she should be able to give you a feedback based on the performance of other publishers.


      William
      Thanks for the suggestion, William. I was looking for something a little more overall in the industry, as opposed to a single affiliate network, but they'd probably be a great start. I'll give it a try.

      Don
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      • Profile picture of the author TheAnnoyingOrange
        Originally Posted by DonLoughran View Post

        Thanks for the suggestion, William. I was looking for something a little more overall in the industry, as opposed to a single affiliate network, but they'd probably be a great start. I'll give it a try.

        Don
        Just be careful with *how much* you share with your AM; I am talking about keywords/landing pages etc.
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