CPA Networks and payouts Q...

Various reasons...

- The higher paying network might have the offer direct. Meaning they get paid top dollar from the advertiser so they can offer it to you at a higher payout.

- The lower paying network may be brokering it from another network. If the network is brokering it, obviously the top tier network needs to make money, so the brokering network will not get the "highest payout, thus in return they are paying out a tad lower on the offer.

- The lower paying network might have a strict margin it needs to adhere to thus the offer pays lower.

- Not all networks list their "top payout" so the offer might street for a particular amount, however if you talk to you AM, send quality/volume, they will bump you up to where you want to be - or at least to where they can still churn a profit and make you happy at the same time.

One thing to keep in mind as a general rule of thumb... Don't always gauge the payout on the offer as the sole reason you run the offer - as funny as it may sound some networks will convert better on the same offer. I can go into who, what, why, when of the reasoning but that might take a while to explain.

^^ Hope that helps!

Brian

There are 3 possible reasons that I can think of:
1: One network is making a higher profit margin than the other (they keep more of the money that the advertiser gives them)
2: One network has a better deal with the advertiser, probably because they send more volume
3: One network is actually syndicating the offer from another network, and is not getting the offer directly from the advertiser. So there is an extra hand in the pie so to speak.