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Is PoF getting more expensive?

by jordanberg2311
11 replies
Hi mate,

Nearly 2 months ago, I've gave my 1st try on PoF. I generated plenty of impressions from of but very low CTR. I guess that's normal as pof's ctr is around 0.1%. ( I get far less than that). I paid $1.00 CPM and it drained my fund almost instantly. Then I lowered my CPM to around $0.15, the traffic wasnt great until I increase cpm to $0.18. My funds dried up and 0 conversions =(
That was to get my hands wet.
Now,
1 week ago, I'm back on PoF. I launch my 2nd campaign. I started my CPM at around $0.30, keep increase it day to day. Because I get no impresions at all. So far 3days later, I get only 600impressons..LOL.
I wonder is my demo target wrong or .....the cost and gone up the roof...

cheers
#expensive #pof
  • Profile picture of the author Chris Worner
    I am no expert but if you aren't receiving any CT's then your problem isn't the medium, it could be your demographics targeting, ad copy, picture.

    It could be a combination of these factors.

    Chris
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  • Profile picture of the author EmpyreRJ
    Originally Posted by jordanberg2311 View Post

    Hi mate,

    Nearly 2 months ago, I've gave my 1st try on PoF. I generated plenty of impressions from of but very low CTR. I guess that's normal as pof's ctr is around 0.1%. ( I get far less than that). I paid $1.00 CPM and it drained my fund almost instantly. Then I lowered my CPM to around $0.15, the traffic wasnt great until I increase cpm to $0.18. My funds dried up and 0 conversions =(
    That was to get my hands wet.
    Now,
    1 week ago, I'm back on PoF. I launch my 2nd campaign. I started my CPM at around $0.30, keep increase it day to day. Because I get no impresions at all. So far 3days later, I get only 600impressons..LOL.
    I wonder is my demo target wrong or .....the cost and gone up the roof...

    cheers
    Your demographic would be too targeting better create 2-3 copy of each ads and then experiment diff demographic with your offers
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  • Profile picture of the author ChrisBa
    Originally Posted by jordanberg2311 View Post

    Hi mate,

    Nearly 2 months ago, I've gave my 1st try on PoF. I generated plenty of impressions from of but very low CTR. I guess that's normal as pof's ctr is around 0.1%. ( I get far less than that). I paid $1.00 CPM and it drained my fund almost instantly. Then I lowered my CPM to around $0.15, the traffic wasnt great until I increase cpm to $0.18. My funds dried up and 0 conversions =(
    That was to get my hands wet.
    Now,
    1 week ago, I'm back on PoF. I launch my 2nd campaign. I started my CPM at around $0.30, keep increase it day to day. Because I get no impresions at all. So far 3days later, I get only 600impressons..LOL.
    I wonder is my demo target wrong or .....the cost and gone up the roof...

    cheers
    The costs have gone up as more advertisers are jumping on this day by day...
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  • Profile picture of the author williamrs
    The costs on PoF have increased. It's just the same as what happened with Google, Facebook and any other platform that became very popular. In the beginning it's very simple to get profitable, you just need to choose an offer, set up a campaign and you're done. However, now you need to make the numbers work and it's not as easy as before.

    But just because the prices have increased, it doesn't mean that you can't use PoF anymore. I have been running some successful campaigns with them bidding 50c+, so it's still 100% possible to get profitable with them, specially if you consider that they use CPM, which can give you a very low CPC if you have a high CTR.


    William
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    • Profile picture of the author Cash37
      Originally Posted by williamrs View Post

      The costs on PoF have increased. It's just the same as what happened with Google, Facebook and any other platform that became very popular. In the beginning it's very simple to get profitable, you just need to choose an offer, set up a campaign and you're done. However, now you need to make the numbers work and it's not as easy as before.

      But just because the prices have increased, it doesn't mean that you can't use PoF anymore. I have been running some successful campaigns with them bidding 50c+, so it's still 100% possible to get profitable with them, specially if you consider that they use CPM, which can give you a very low CPC if you have a high CTR.


      William
      And the fact that most newbs lose their T shirts, especially with CPM.
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      • Profile picture of the author williamrs
        Originally Posted by Cash37 View Post

        And the fact that most newbs lose their T shirts, especially with CPM.
        It doesn't need to be very expensive. Of course, chances are that any beginner (and advanced marketer as well) will lose money the first time they give PoF a try, but this is the game. The same happens with any other paid traffic source that I know.

        I'm getting started with dating on FB now and I'm losing money. I'm comfortable with it, since I never expected that I would get profitable right from the beginning, but the problem is that some guys think this way. They expect to invest $5 and start making $100 a day. Since it's simply not possible, many of them end up giving up after just a few attempts.

        IMO, the best way to get started with PoF and don't invest too much money to get a positive ROI is by using the information that others have generated spending their own money. So...

        1. Contact your affiliate manager: There are many offers out there and the vast majority of them doesn't perform well on PoF. So don't try to figure everything out by yourself, contact your aff manager and ask for suggestions.

        2. Spy on your competitors: Create fake accounts on PoF and spy on your competitors. What I like to do is find websites being advertised on PoF and analyze them using Alexa and Compete. These tools will give you their traffic volume (high traffic volume = profitable campaign), traffic source (check if PoF is the major one, or they can be making money with other traffic source) and clickstream (where people go before and after visiting the site), which will allow you, sometimes, to identify the domain where their Prosper is installed and get info about many other campaigns. These tools will also give you the demographics of their audience, what means that you can identify exactly what demographics they are targeting on PoF.

        If you do these 2 things it can be much easier to get started with PoF.


        William
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        • Profile picture of the author Cash37
          Originally Posted by williamrs View Post

          2. Spy on your competitors: Create fake accounts on PoF and spy on your competitors. What I like to do is find websites being advertised on PoF and analyze them using Alexa and Compete. These tools will give you their traffic volume (high traffic volume = profitable campaign), traffic source (check if PoF is the major one, or they can be making money with other traffic source) and clickstream (where people go before and after visiting the site), which will allow you, sometimes, to identify the domain where their Prosper is installed and get info about many other campaigns. These tools will also give you the demographics of their audience, what means that you can identify exactly what demographics they are targeting on PoF.
          I tend not to spy, because you never know if someone is getting a better payout/monetizing some other way you can't tell, etc. etc. and it just takes too long, but good advice on this. This paragraph just validates the reasons I have behind using good old MS Excel to track my campaigns and not 202, ever. Too easy for competitors to find you among other things.

          But thats solid advice Williamrs, Id also throw in to people new to CPM to focus on getting a high CTR with a low budget first and not worry about profiting, then slowly unleashing more traffic to see if your CTR holds and then optimizing new ads off your best CTRs to start profiting
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        • Profile picture of the author jeffrey73
          Originally Posted by williamrs View Post


          IMO, the best way to get started with PoF and don't invest too much money to get a positive ROI is by using the information that others have generated spending their own money. So...

          1. Contact your affiliate manager: There are many offers out there and the vast majority of them doesn't perform well on PoF. So don't try to figure everything out by yourself, contact your aff manager and ask for suggestions.

          2. Spy on your competitors: Create fake accounts on PoF and spy on your competitors. What I like to do is find websites being advertised on PoF and analyze them using Alexa and Compete. These tools will give you their traffic volume (high traffic volume = profitable campaign), traffic source (check if PoF is the major one, or they can be making money with other traffic source) and clickstream (where people go before and after visiting the site), which will allow you, sometimes, to identify the domain where their Prosper is installed and get info about many other campaigns. These tools will also give you the demographics of their audience, what means that you can identify exactly what demographics they are targeting on PoF.

          If you do these 2 things it can be much easier to get started with PoF.


          William
          This is KILLER advice by WilliamRS. Everyone should be taking out a pen and paper and taking notes.. PRICELESS info. he's giving away here.
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  • Profile picture of the author PANDAmonium
    I recently had a talk with Ben at PoF. He mentioned that you want to be bidding higher then 55cpm. You will start to get higher on the list once you get passed the 50cent cpm mark.
    we also talked about session depth and login count.
    session depth can make or break your campaign. when you log into facebook or myspace or pof the first thing most people do is check their messages, see who wants to be friends, ect. so start to use the session depth option start focusing on those that have finished their log in ritual, and are now starting to search around. They will be more likely to notice your ad and click on it.
    Login count - tells us who has been a part of POF for awhile and who has most likely seen your ad or similar ads. they have most likley clicked and signed up or decided it wasnt for them and can be a waste of an impression so try using a lower log in count to target new members.
    yes cost has gone up on POF but it is still a profitable place to promote. if you need help let me know.
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  • Profile picture of the author POLLITO122
    To have a good ctr, the first thing is harvest (from Facebook profiles, webcam sites...) photos (not professional looking) of women with big boobs...then you run the same ad copy with 30 or 40 photos in one campaign (give each of them a sort of serial number or you will get lost). then run the campaign for a week (because most photos work depending on the day of the week), and then you will see that some photos had like 3000 impresions and 0 clicks, check them as inactive, and the overall CTR of the campaign will have a boost. Then, from the ads that received clicks, you will see some that receive clicks a lot of days with, ctr's like 0,13% or 0,16%, these are the good ones. You can do this test by bidding just $0,2 because you do not need much traffick to do this. then if you want to scale your campaign you can either increase your ctr or your frequency cap. But do not scale directly or you will lose your T-shirt.
    Scalling hard is very cool, because you can never say how much do you earn per month, you can say the day 15 that you earn $1875 a month, and the day 28 of the same month, you are earning like $38000 a month. (If you calculate your earnings depending on how much money you win a day).

    But it does not mean that you have to spend half of your salary in one day and come the next day to see how many thousands did you earn (real case, but not me).
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  • Profile picture of the author Greedy
    The costs have gone up as more advertisers are jumping on this day by day...
    This is what is going on, I don't read too much into though. Just keep grinding =)
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