Risky Business? How much to test CPA?
He says something like this - asking what the modus operandi was for big-time CPA advertisers using PPV - it came out that they would LOSE $5K in the morning...running several ads and offers...pick out the one that was doing the best, ramp it up then make 15K in the afternoon!
Now what is bothering me is, I am not in that league, and I have been losing hundreds (not thousands) on PPV, mobile, ppc, you name it - without finding the right hit that can actually be a winner.
This makes me think I will never succeed at the game, because I can't risk it.
I'm going to have to look for another model - I know testing/tracking/tweaking is necessary, but this is getting to be so competitive and it seems the people who are "killing it" are out there with big bucks and big balls, so I am not cut out for it.
Whaddya think, anyone making money in CPA without playing hardball?
....LiL
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