Seasonal CPA method - offline
Here's an idea that I'm trying out this month, and if it works, I'll keep plugging at it all winter.
There's a new offer on many networks for "Heat Surge" (you know, those Amish made solid wood heaters), so I got an idea. I used to work at a "big box" supermarket in the hardware section, and customers would frequently ask if we carried those heaters. Even though they cost over $300, people seemed willing to spend the cash if they could find them. Well, lucky for us marketers, these items are not sold in stores, and the offer payout can be up to $65, depending on the network. I created a couple of simple flyers which included a jpeg photo of the heater that I copied from Google images, and had 1000 copies made on pale red heavy-stock paper. I've already started placing these flyers on car windshields in big box parking lots like Lowes, Home Depot, Walmart, Target, etc. So far I've only gotten a few clicks and no conversions, but I've only distributed about 200 flyers, and the weather hasn't started to get hardcore yet. I'm thinking about hitting the Walmart full force on Black Friday, possibly even outsourcing to local kids to help me cover the other stores in my area on that day. This could potentially be huge, since consumers are in a rabid purchasing frenzy on the biggest shopping day of the year, and they are usually shelling out the big bucks. The advantage of paying a little more for heavy stock paper with the flyers is that it makes them harder for people to just wad up and throw them away.
What do y'all think?
There's a new offer on many networks for "Heat Surge" (you know, those Amish made solid wood heaters), so I got an idea. I used to work at a "big box" supermarket in the hardware section, and customers would frequently ask if we carried those heaters. Even though they cost over $300, people seemed willing to spend the cash if they could find them. Well, lucky for us marketers, these items are not sold in stores, and the offer payout can be up to $65, depending on the network. I created a couple of simple flyers which included a jpeg photo of the heater that I copied from Google images, and had 1000 copies made on pale red heavy-stock paper. I've already started placing these flyers on car windshields in big box parking lots like Lowes, Home Depot, Walmart, Target, etc. So far I've only gotten a few clicks and no conversions, but I've only distributed about 200 flyers, and the weather hasn't started to get hardcore yet. I'm thinking about hitting the Walmart full force on Black Friday, possibly even outsourcing to local kids to help me cover the other stores in my area on that day. This could potentially be huge, since consumers are in a rabid purchasing frenzy on the biggest shopping day of the year, and they are usually shelling out the big bucks. The advantage of paying a little more for heavy stock paper with the flyers is that it makes them harder for people to just wad up and throw them away.
What do y'all think?
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