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Unread 25th November 2010, 08:03 AM   #1
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Default Facebook Ads Conversion Rates

For those of you who have placed ads through Facebook before, what sort of buy-to-click ratio do you normally get? Is 1% the norm? Or do you get a higher percentage with Facebook than other paid services?

At the moment I have an ad running that has 64 clicks and not a sale yet. Can I only expect to get 1 sale per 100 clicks or higher?

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Unread 25th November 2010, 09:22 AM   #2
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Default Re: Facebook Ads Conversion Rates

Usually rates are even lower than 1% on FB, it's social - no search, but lead offers works great
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Unread 25th November 2010, 09:27 AM   #3
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Default Re: Facebook Ads Conversion Rates

In the US a click through rate of 0.1% to 0.15% is considered good. If you are selling something that requires a credit card to buy, then out of those Facebook clicks, a good conversion rate (assuming a good ad and landing page) is about 1% or 1 in 100. It can be a lot lower though if your ad and landing page aren't optimized.

Other options include building a list or doing lead offers (5% to 25% conversion but lower payout) as WFParadise recommends.

Good luck!
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Unread 25th November 2010, 04:56 PM   #4
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Default Re: Facebook Ads Conversion Rates

facebook ads tend to convert well for some niches but not all. i really can not say what type of sales you should expect to see unless i knew your niche. i have seen CTR to be very low with FB however I have seen awesome ROI with some niches via FB.
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Unread 5th January 2011, 05:59 AM   #5
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Default Re: Facebook Ads Conversion Rates

facebook advertisement is good to get signups but to get conversion you should try adword .

Get high traffic to your website 25,000 visit per day for 30days = $45 Improve your alexa ranking and increase your site value contact me at payptc@live.com for payment detail http://everydaytraffic.info/
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Unread 5th January 2011, 07:03 AM   #6
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Default Re: Facebook Ads Conversion Rates

completely depends on your ad, your targeting, your adcopy, your whole campaign!

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Unread 5th January 2011, 07:22 AM   #7
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Default Re: Facebook Ads Conversion Rates

Quote:
Originally Posted by mikescos View Post
For those of you who have placed ads through Facebook before, what sort of buy-to-click ratio do you normally get? Is 1% the norm? Or do you get a higher percentage with Facebook than other paid services?

At the moment I have an ad running that has 64 clicks and not a sale yet. Can I only expect to get 1 sale per 100 clicks or higher?
Conversion rate (Click to Lead/Form submit) in finance should be about 5% on a good day. CTR at 1% is good.

Any questions just let me know
Nick

Read my incredible story: www.affiliatechamp.co.uk
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Unread 5th January 2011, 07:57 AM   #8
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Default Re: Facebook Ads Conversion Rates

I haven't tried to sell many things on FB, but it's probably not very easy there. People are not in the right mindset to buy, they are looking for fun, talking to friends, watching videos, etc... They are not looking to buy anything.

So if you want to work with CPS offers I think that you should take the opt-in route. Capture leads and promote the offers with autoresponder series.


William

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Want To Be Part Of The Evolution?

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Unread 5th January 2011, 09:50 AM   #9
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Default Re: Facebook Ads Conversion Rates

Hey

When using FB, don't use it for sales, but for leads!

Use it for CPA free trials not for Clickbank sales.

Use it to build huuuuuge list and forward them to CPA free trials.

Believe me, most of them will NOT buy from you!

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Unread 5th January 2011, 10:21 AM   #10
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Default Re: Facebook Ads Conversion Rates

FB conversion rates depend on the niche. Some do better than others.

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