Facebook Ads Conversion Rates

Profile picture of the author Mike Baker by Mike Baker Posted: 11/25/2010
For those of you who have placed ads through Facebook before, what sort of buy-to-click ratio do you normally get? Is 1% the norm? Or do you get a higher percentage with Facebook than other paid services?

At the moment I have an ad running that has 64 clicks and not a sale yet. Can I only expect to get 1 sale per 100 clicks or higher?
#ads #conversion #facebook #rates

  • Profile picture of the author WFParadise
    WFParadise
    Usually rates are even lower than 1% on FB, it's social - no search, but lead offers works great
  • Profile picture of the author ajensen
    ajensen
    In the US a click through rate of 0.1% to 0.15% is considered good. If you are selling something that requires a credit card to buy, then out of those Facebook clicks, a good conversion rate (assuming a good ad and landing page) is about 1% or 1 in 100. It can be a lot lower though if your ad and landing page aren't optimized.

    Other options include building a list or doing lead offers (5% to 25% conversion but lower payout) as WFParadise recommends.

    Good luck!
  • Profile picture of the author jmaresca2005
    jmaresca2005
    facebook ads tend to convert well for some niches but not all. i really can not say what type of sales you should expect to see unless i knew your niche. i have seen CTR to be very low with FB however I have seen awesome ROI with some niches via FB.
  • Profile picture of the author timeclicker
    timeclicker
    facebook advertisement is good to get signups but to get conversion you should try adword .
  • Profile picture of the author indexphp
    indexphp
    completely depends on your ad, your targeting, your adcopy, your whole campaign!
  • Profile picture of the author badboy_Nick
    badboy_Nick
    Originally Posted by mikescos View Post

    For those of you who have placed ads through Facebook before, what sort of buy-to-click ratio do you normally get? Is 1% the norm? Or do you get a higher percentage with Facebook than other paid services?

    At the moment I have an ad running that has 64 clicks and not a sale yet. Can I only expect to get 1 sale per 100 clicks or higher?
    Conversion rate (Click to Lead/Form submit) in finance should be about 5% on a good day. CTR at 1% is good.

    Any questions just let me know
    Nick
  • Profile picture of the author williamrs
    williamrs
    I haven't tried to sell many things on FB, but it's probably not very easy there. People are not in the right mindset to buy, they are looking for fun, talking to friends, watching videos, etc... They are not looking to buy anything.

    So if you want to work with CPS offers I think that you should take the opt-in route. Capture leads and promote the offers with autoresponder series.


    William
  • Profile picture of the author Hilal
    Hilal
    Hey

    When using FB, don't use it for sales, but for leads!

    Use it for CPA free trials not for Clickbank sales.

    Use it to build huuuuuge list and forward them to CPA free trials.

    Believe me, most of them will NOT buy from you!
  • Profile picture of the author copylicious
    copylicious
    FB conversion rates depend on the niche. Some do better than others.

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