Success from media buying?

11 replies
I know plenty of you are using Google PPC and yahoo and such, many of you are even killing it with ppc. But, i wanted to know how many of you out there are using media buys to promote cpa offers.

I know it can be a lot cheaper to start off with media buying as compared to PPC. Can you guys who are successful with media buying give me a few pointers as to where i should start if i'm interested in media buying? Thanks

Lorenz
#buying #media #success
  • Profile picture of the author jeffrey73
    Originally Posted by lorenzmac View Post

    I know plenty of you are using Google PPC and yahoo and such, many of you are even killing it with ppc. But, i wanted to know how many of you out there are using media buys to promote cpa offers.

    I know it can be a lot cheaper to start off with media buying as compared to PPC. Can you guys who are successful with media buying give me a few pointers as to where i should start if i'm interested in media buying? Thanks

    Lorenz
    Hahaha.. Who taught you that? You can easily lose your ass easier starting off with media buying than you would doing PPC at Facebook or PoF.
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  • Profile picture of the author QuinNguyen
    I found out that media buying is pretty poor in conversion and end up costing you more in long run.
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    • Profile picture of the author ben565
      Originally Posted by QuinNguyen View Post

      I found out that media buying is pretty poor in conversion and end up costing you more in long run.
      only if you don't know what your doing
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      • Profile picture of the author QuinNguyen
        Originally Posted by ben565 View Post

        only if you don't know what your doing
        Do you buy your media traffic with big network or directly with website owner? For me, adwords convert at much better rate.
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        • Profile picture of the author ben565
          Originally Posted by QuinNguyen View Post

          Do you buy your media traffic with big network or directly with website owner? For me, adwords convert at much better rate.
          i know people who are making up to 5 figures a day profit through media buying,so it works but you have to know what your cpa is,how much it costs to aquire your customer,once you know this you can then scale big but you have to test your ads,lander & offer first.
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  • Profile picture of the author jmaresca2005
    media buying has worked wonders for me.
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  • Profile picture of the author mtmjohn
    Media Buying 101 Series | SuperAffiliateTwins.com

    I highly recommend you read the media-buying-101-series written by Ryan from super affiliate twins! Awesome stuff indeed.
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  • Profile picture of the author lorenzmac
    thanks mtmjohn that was actually very helpful. I now realize that PPC is much easier to have cpa offers that convert. I wish i had the money to set up campaigns with google adwords =/.
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  • Profile picture of the author ChadH
    If you're going to do it and don't have much experience, do small direct to site buys on flat rates. No, the volume won't be crazy but it's a low risk way of doing it. Cheaper than PPC for the most part too this way.

    When you're ready to go big, it's primarily CPM bidding, so use the lower risk channels to become a click through rate God.

    This might help you:

    Media Buying on a Budget – Small Buys, Big ROI | ChadHamzeh.com

    So in that respect "media buys" are cheaper than PPC often. The term media buys is misused a lot, you probably mean banner buys.

    After you do that, or you have a big budget and know-how, then go direct to site via high volume sites paying CPM. Far more risk, insertion orders, minimums, etc etc.... It's all traffic and it's all good, question is, who's the market and what do they want?
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  • Profile picture of the author PuppyFridayYall
    Media buys are one of the big time content generation strategies. Consider this: every time you see a banner on the Internet, there is an end user.

    Jake :0)
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  • Profile picture of the author badboy_Nick
    Originally Posted by lorenzmac View Post

    I know plenty of you are using Google PPC and yahoo and such, many of you are even killing it with ppc. But, i wanted to know how many of you out there are using media buys to promote cpa offers.

    I know it can be a lot cheaper to start off with media buying as compared to PPC. Can you guys who are successful with media buying give me a few pointers as to where i should start if i'm interested in media buying? Thanks

    Lorenz
    Listen

    Media Buying costs a LOT more upfront to "test the waters". Most media agencies sell you inventory on a CPM basis which sucks. However, a clever way of doing it is to buy ad space on smaller sites for a fixed fee per month. Just contact the owner directly and haggle out a deal, thats what I always do.

    Any questions just let me know
    Nick
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