Any suggestion to improve my facebook PPC

3 replies
Recently i used facebook PPC to promote CPA offer.
I use direct linking method to drive the traffic to the CPA landing page.
I tried 5 offer. 3 of them is product offer from "as seen on TV" and 2 of them is an email offer. So far I have spend $120 but only earn $4.

My questions are:
- How to improve my earning in facebook. One of my ad impression is 183,000 but the CTR is 0.024% only.
- What is the best CPA offer to promote in FB?
- I read some thread say that drive the visitor to our landing page and later on we sell them the proiduct. So, If i do that, is that mean I have to spend money to advertise in FB to tell people I have this type of offer and I need to give them free ebook in my landing page too?

Hope any warrior can give me some feedback.
thanks
kelvin
#facebook #improve #ppc #siggestion
  • Profile picture of the author PPC-Coach
    You really need to do list building with FB.

    They're not on FB looking to buy things, they're doing their social crap. Get them on a list and drip feed offers and good advice to them.
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    • Profile picture of the author williamrs
      Originally Posted by PPC-Coach View Post

      You really need to do list building with FB.

      They're not on FB looking to buy things, they're doing their social crap. Get them on a list and drip feed offers and good advice to them.
      I agree. Actually, it's possible to create campaigns without list building on Facebook with niches like dating and games, but other offers may require opt-in landing pages.

      Get a nice freebie, record a video (or pay someone to do that), create a nice short opt-in lander (use single opt-in) with everything above the fold and structure a strong autoresponder email series (combine both high ticket and lead gen offers). Make sure that you will send at least 10 - 15 emails to people along 20 days or so after they opt-in. Give them useful information and maybe one more freebie. You will get several conversions, and even if you don't, you still have the list and will be able to monetize it later with email campaigns.


      William
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      • Profile picture of the author kelvintang
        Originally Posted by PPC-Coach View Post

        You really need to do list building with FB.

        They're not on FB looking to buy things, they're doing their social crap. Get them on a list and drip feed offers and good advice to them.
        Originally Posted by williamrs View Post

        I agree. Actually, it's possible to create campaigns without list building on Facebook with niches like dating and games, but other offers may require opt-in landing pages.

        Get a nice freebie, record a video (or pay someone to do that), create a nice short opt-in lander (use single opt-in) with everything above the fold and structure a strong autoresponder email series (combine both high ticket and lead gen offers). Make sure that you will send at least 10 - 15 emails to people along 20 days or so after they opt-in. Give them useful information and maybe one more freebie. You will get several conversions, and even if you don't, you still have the list and will be able to monetize it later with email campaigns.


        William
        Hi, PPC caoch and william,
        thanks for the advice. Would like to ask if I need to create the list building by using FB, is that mean I need to create a FB ad or I need to create a fan page to drive the traffic to my opt-in page.

        thanks.
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