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So I was working on this campaign.....

by yukinara
8 replies
I has been some times since I got back to PPC from search network, so I decided to do an old campaign that I know it worked in the past
So, I made a lander, with the offer and Aweber opt-in

I do keyword research on Google and upload them on 7search and MS Adcenter, I dont want to mess with google for now

So, I ran the first test and it show that my CTR for both networks is around 3%, thanks to that I can get to top position on MS adcenter and pay a cheaper price on bidding .They suggest $27 for each keyword(WTF), I was like "screw it" and bid $28 on ALL keywords, I ended up paying less than $1(and yes they are SUPER competitive), in a keyword I only pay 15 cents( I guess it pays to learn how to write good ads huh?)

But, the problem: I only see 11 clicks to the offer, and none of them convert. I ran this same thing on other places and I know it convert well, so I'm not sure what's wrong here

Question: should I pause/delete all the keywords that receive no impression and just focus on the others?

And should I try to test another day or direct link the offer tomorrow?

sorry I cant give you more detail since it's a very competitive niche but I will update this one often, since I want to make this campaign profitable again for this new year
#campaign #working
  • Profile picture of the author CPApromoter
    Since you are getting a good CTR at a much lower price than what the expected bid was... are you getting opt-ins even though you're not converting?
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    [STAY TUNED] Get My Next WSO Soon!
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  • Profile picture of the author yukinara
    I check aweber and no new opt-in either
    anyway I already update the campaign with direct link, let see how it work this time
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  • Profile picture of the author yukinara
    today I tested that offer again with direct linking
    result: the CTR keep getting better, for one keyword it reach 35%, and the lowest is around 3%
    but still no conversion
    so I pause that campaign for good
    but the funny thing is that when I do it on Craigslist, it convert like crazy, but not on Search network,I guess it's screaming for CL here,lol

    and no one subscribe to my opt in list either
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    • Profile picture of the author swayman
      Originally Posted by yukinara View Post

      today I tested that offer again with direct linking
      result: the CTR keep getting better, for one keyword it reach 35%, and the lowest is around 3%
      but still no conversion
      so I pause that campaign for good
      but the funny thing is that when I do it on Craigslist, it convert like crazy, but not on Search network,I guess it's screaming for CL here,lol

      and no one subscribe to my opt in list either
      There there, stop your crying, everything is going to be okay...
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  • Profile picture of the author PPC-Coach
    If you only gave it 11 clicks, then that's the issue right there.

    Give it a more clicks.
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  • Profile picture of the author yukinara
    No,only 11 clicks to the offer, I got lots of click to the lander,and the clicks were very cheap,but,even with that,if the offer doesn't convert,there is no point
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    • Profile picture of the author omk
      Have you run the offer long enough?
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  • Profile picture of the author yukinara
    no,but it cost me $170 after 2 days,tons of clicks and no conversion, I need to pause it to revise the campaign before burning too much.
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