New OFFLINE CPA Success Story
OK Guys... This is something that I tried just recently, mainly for sh1ts and giggles. I didn't expect anything out of it really, but it was actually a big success.
It all started with this tiny "Six Pack Shop" that is like a small diner that sells a lot of beer. I don't drink, but the food is great, so the wife and I go to this place about twice a month to get this grilled chicken salad they have (its amazing). Ever since we first started going there we would have this little chat--- it was about the placemats on the tables. It's a placemat of advertisements (probably 250px * 250px squares) Some with images, some just text. We would sit there and joke about the poor ads, and make fun of the companies. It happened every time we went. But then we started recognizing them, remembering them, and one day while we were there to eat it struck me, that everyone in the place interacted with the placemats while they waited on food to be delivered or while they ate.
So, being the curious marketer I am, I asked the manager about how to get an adspace on his placemats. It was perfect timing as he informed me that they were going to be replacing them with a new batch in a few weeks, once they sold the last few adspaces. He told me I could advertise my business on it for "a six month supply" of placemats for only $100 if I paid him on the spot. So I figured what the hell, so long as he would give me a few days to get my campaign to him, which he agreed.
The first thing that came to my head when I got home and started planning, was a "big box" email submit offer. I thought that because shopping and dining often go together, and since I didn't have control over the targeting (anyone who walked into this place) I looked at it like RON traffic.
But then I spent some more time thinking about the people I would see eating across from me and thats when I decided to swing a little bigger and try to use a free trial offer that came to mind.
Anyways... with 202 tracking in place, this ad has been live since the place reopened January 2 after being closed on New Years... Today is January 20, precisely 19 days later and my one hundred dollar spend has already been recovered, and I'm sitting at 160 in profit on this campaign with no daily spend since it was all up front investment.
If you haven't gotten the visual in your head yet of what this is about:
Attachment 6959
It all started with this tiny "Six Pack Shop" that is like a small diner that sells a lot of beer. I don't drink, but the food is great, so the wife and I go to this place about twice a month to get this grilled chicken salad they have (its amazing). Ever since we first started going there we would have this little chat--- it was about the placemats on the tables. It's a placemat of advertisements (probably 250px * 250px squares) Some with images, some just text. We would sit there and joke about the poor ads, and make fun of the companies. It happened every time we went. But then we started recognizing them, remembering them, and one day while we were there to eat it struck me, that everyone in the place interacted with the placemats while they waited on food to be delivered or while they ate.
So, being the curious marketer I am, I asked the manager about how to get an adspace on his placemats. It was perfect timing as he informed me that they were going to be replacing them with a new batch in a few weeks, once they sold the last few adspaces. He told me I could advertise my business on it for "a six month supply" of placemats for only $100 if I paid him on the spot. So I figured what the hell, so long as he would give me a few days to get my campaign to him, which he agreed.
The first thing that came to my head when I got home and started planning, was a "big box" email submit offer. I thought that because shopping and dining often go together, and since I didn't have control over the targeting (anyone who walked into this place) I looked at it like RON traffic.
But then I spent some more time thinking about the people I would see eating across from me and thats when I decided to swing a little bigger and try to use a free trial offer that came to mind.
Anyways... with 202 tracking in place, this ad has been live since the place reopened January 2 after being closed on New Years... Today is January 20, precisely 19 days later and my one hundred dollar spend has already been recovered, and I'm sitting at 160 in profit on this campaign with no daily spend since it was all up front investment.
If you haven't gotten the visual in your head yet of what this is about:
Attachment 6959
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