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CPA-retail scene

by orisin
11 replies
Hello

I've been trying to get mb and never blue to let me promote a free trial diet product at a mall kiosk but got a negative answer from both. I am trying to get in touch directly with the publisers/merchants now. which isn't as easy as I thought. if anyone ever done this please tell me who did you do it with(which network and product)

tnx guys
#cparetail #scene
  • Profile picture of the author Kenster
    Kiosks is an interesting concept I have meant to test out but haven't yet. Seems scalable and relatively passive, which I love.

    I have heard great stories and horror stories though so there is probably more risk and it may be a bit tougher than I visualized in my mind.

    With that said, there was a WSO that went into it recently, I will try and remember and post it if it pops to mind.

    And yes, going through the merchant is advisable if you are sticking with one offer. If you will be promoting many offer (such as rotating 20 different weight loss RFTs) then it may be easier to stick with networks.
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    • Profile picture of the author orisin
      Originally Posted by Kenster View Post

      Kiosks is an interesting concept I have meant to test out but haven't yet. Seems scalable and relatively passive, which I love.

      I have heard great stories and horror stories though so there is probably more risk and it may be a bit tougher than I visualized in my mind.

      With that said, there was a WSO that went into it recently, I will try and remember and post it if it pops to mind.

      And yes, going through the merchant is advisable if you are sticking with one offer. If you will be promoting many offer (such as rotating 20 different weight loss RFTs) then it may be easier to stick with networks.
      Cheers ken
      I have a really good sales person, a mall with a great traffic and really cheap rent, I think I can generate 30 leads a day on average for a $35 diet offer say which is a really nice turnover. the weekends will probably be better but I am sure I can make it work. my mb AM told me they had some issues with it in the past (he didn't elaborate) so they don't do it anymore
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      • Profile picture of the author COPEAC Stephen
        Originally Posted by orisin View Post

        Cheers ken
        I have a really good sales person, a mall with a great traffic and really cheap rent, I think I can generate 30 leads a day on average for a $35 diet offer say which is a really nice turnover. the weekends will probably be better but I am sure I can make it work. my mb AM told me they had some issues with it in the past (he didn't elaborate) so they don't do it anymore
        The main issue is the tracking aspect of it from advertisers I've spoken to. I assumme you would be entering these consumers in on a computer you have at the kiosk which would result in multiple leads coming in from 1 IP which is a flag for fraud on the advertising side. Obviously, if you explain to the advertiser what you're doing beforehand they shouldn't be alarmed by this but from working with advertisers, many of them fear change and trying new things. if they have a model that works, they are more keen on scaling that model rather than branching out to other channels of distribution.

        Diet is a great niche to try this for but one niche i have seen in multiple malls across multiple stats is E-Cig kiosks in malls.

        The tough part like you mentioned is getting into contact with these advertisers and getting them on board. my honest opinion is removing the network from the equation, thats just one more party involved that will delay the process.

        Have you ever considered providing them with a sample of the product at the kiosk (you can actually purchase the diet products like a consumer in bulk and cancel before the re-bill hits, let's say it's $4.95 for shipping and you buy 50 products initially, not a ton of money to spend on a venture and you can take each bottle and divide the product into 1/2 or 1/4 and place into other bottles so you have more samples to hand out)

        Collect their email, name, phone number and re-market to them....Then create a splash page (with your tracking link included obviously) where they can make a purchase from.

        Not exactly what you had planned but if you can "ease" the advertiser in to this off-line method and give them a sample of the value you can provide, they be more apt to allow to blow it out of the water.

        Either way best of luck.
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        • Profile picture of the author orisin
          Originally Posted by COPEAC Stephen View Post

          The main issue is the tracking aspect of it from advertisers I've spoken to. I assumme you would be entering these consumers in on a computer you have at the kiosk which would result in multiple leads coming in from 1 IP which is a flag for fraud on the advertising side. Obviously, if you explain to the advertiser what you're doing beforehand they shouldn't be alarmed by this but from working with advertisers, many of them fear change and trying new things. if they have a model that works, they are more keen on scaling that model rather than branching out to other channels of distribution.

          Diet is a great niche to try this for but one niche i have seen in multiple malls across multiple stats is E-Cig kiosks in malls.

          The tough part like you mentioned is getting into contact with these advertisers and getting them on board. my honest opinion is removing the network from the equation, thats just one more party involved that will delay the process.

          Have you ever considered providing them with a sample of the product at the kiosk (you can actually purchase the diet products like a consumer in bulk and cancel before the re-bill hits, let's say it's $4.95 for shipping and you buy 50 products initially, not a ton of money to spend on a venture and you can take each bottle and divide the product into 1/2 or 1/4 and place into other bottles so you have more samples to hand out)

          Collect their email, name, phone number and re-market to them....Then create a splash page (with your tracking link included obviously) where they can make a purchase from.

          Not exactly what you had planned but if you can "ease" the advertiser in to this off-line method and give them a sample of the value you can provide, they be more apt to allow to blow it out of the water.

          Either way best of luck.
          This are some great tips, tnx I'll let you know as I progress.
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        • Profile picture of the author Kenster
          Originally Posted by orisin View Post

          Cheers ken
          I have a really good sales person, a mall with a great traffic and really cheap rent, I think I can generate 30 leads a day on average for a $35 diet offer say which is a really nice turnover. the weekends will probably be better but I am sure I can make it work. my mb AM told me they had some issues with it in the past (he didn't elaborate) so they don't do it anymore
          The issues probably come from incentivization. See the thing that makes many networks nervous about methods like this is that they can't monitor how the offers are being promoted. They don't know if you are giving out something for free in exchange for the free trial sign up.

          As long as the lead quality is good, they shouldn't mind too much. Another option is to go the incent route, take the lower payout but then you should be able to increase your conversions. Its a numbers game at that point.



          Originally Posted by COPEAC Stephen View Post

          The main issue is the tracking aspect of it from advertisers I've spoken to. I assumme you would be entering these consumers in on a computer you have at the kiosk which would result in multiple leads coming in from 1 IP which is a flag for fraud on the advertising side. Obviously, if you explain to the advertiser what you're doing beforehand they shouldn't be alarmed by this but from working with advertisers, many of them fear change and trying new things. if they have a model that works, they are more keen on scaling that model rather than branching out to other channels of distribution.

          Diet is a great niche to try this for but one niche i have seen in multiple malls across multiple stats is E-Cig kiosks in malls.

          The tough part like you mentioned is getting into contact with these advertisers and getting them on board. my honest opinion is removing the network from the equation, thats just one more party involved that will delay the process.

          Have you ever considered providing them with a sample of the product at the kiosk (you can actually purchase the diet products like a consumer in bulk and cancel before the re-bill hits, let's say it's $4.95 for shipping and you buy 50 products initially, not a ton of money to spend on a venture and you can take each bottle and divide the product into 1/2 or 1/4 and place into other bottles so you have more samples to hand out)

          Collect their email, name, phone number and re-market to them....Then create a splash page (with your tracking link included obviously) where they can make a purchase from.

          Not exactly what you had planned but if you can "ease" the advertiser in to this off-line method and give them a sample of the value you can provide, they be more apt to allow to blow it out of the water.

          Either way best of luck.

          The sample idea is a great one. It may be considered an incentive even though it isn't one in the traditional sense.

          The only thing I would add is that there may be some additional liability if you are actually giving away samples of weight loss products in a mall. I have no idea what the liability would be, but there may be additional hoops to jump through to protect yourself from laws, fines, etc.

          I know here in the US, anything related to giving out supplements normally has some hoops associated with it.
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          • Profile picture of the author orisin
            Originally Posted by Kenster View Post

            The issues probably come from incentivization. See the thing that makes many networks nervous about methods like this is that they can't monitor how the offers are being promoted. They don't know if you are giving out something for free in exchange for the free trial sign up.

            As long as the lead quality is good, they shouldn't mind too much. Another option is to go the incent route, take the lower payout but then you should be able to increase your conversions. Its a numbers game at that point.



            The sample idea is a great one. It may be considered an incentive even though it isn't one in the traditional sense.

            The only thing I would add is that there may be some additional liability if you are actually giving away samples of weight loss products in a mall. I have no idea what the liability would be, but there may be additional hoops to jump through to protect yourself from laws, fines, etc.

            I know here in the US, anything related to giving out supplements normally has some hoops associated with it.

            Good point about the samples and the incentvization, I think once I can just talk to a merchant I'll be able to convince him. and we can test it for a weekend and see how it goes. minimum risk for both sides. I mean I see the ecig and proactive in kiosk at malls, they might not be affiliate carts but still , it goes to show that it can defiantly work
            hopefully I'll make some progress soon
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            • Profile picture of the author Kenster
              Originally Posted by orisin View Post

              Good point about the samples and the incentvization, I think once I can just talk to a merchant I'll be able to convince him. and we can test it for a weekend and see how it goes. minimum risk for both sides. I mean I see the ecig and proactive in kiosk at malls, they might not be affiliate carts but still , it goes to show that it can defiantly work
              hopefully I'll make some progress soon

              Sounds great, let us know how it turns out. This has been something I have been wanting to test out for a while...mostly for fun!

              The scalability is pretty huge. I don't recall what the going kiosk rate is, but if you pay $200 per day, earn 20 commissions at $40 a pop, that is $600 profit, minus say $150 for the labor would be roughly $450 per kiosk per day. Do this for 2 malls in 10 different states, and that is $9,000 per day.

              Annualized, that is $3.2 million. Though a bit over the top, you can hire a manager for each of the states, and a general manager to manager the whole thing and still walk away with some nice cash for not doing anything.

              Of course there are some issues like protecting the asset that would need to be worked out, but seems like a fun little business.
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              • Profile picture of the author orisin
                Originally Posted by Kenster View Post

                Sounds great, let us know how it turns out. This has been something I have been wanting to test out for a while...mostly for fun!

                The scalability is pretty huge. I don't recall what the going kiosk rate is, but if you pay $200 per day, earn 20 commissions at $40 a pop, that is $600 profit, minus say $150 for the labor would be roughly $450 per kiosk per day. Do this for 2 malls in 10 different states, and that is $9,000 per day.

                Annualized, that is $3.2 million. Though a bit over the top, you can hire a manager for each of the states, and a general manager to manager the whole thing and still walk away with some nice cash for not doing anything.

                Of course there are some issues like protecting the asset that would need to be worked out, but seems like a fun little business.
                Like you always say ken, it's a numbers game, I was trying to think todya, how do you setup tracking with a merchant for something like that?
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  • Profile picture of the author orisin
    Oh and by the way if there is a publisher/merchant/network that is interesed in the concept please pm me
    tnx
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  • Profile picture of the author COPEAC Stephen
    Good Point Kenster...There are always hoops to crawl through, this is no exception I'm sure...

    To the OP - i definitely think your idea and business model is worth pursuing so like Kenster said, to avoid any issues it's best to perform due diligence and make sure you're in compliance with not only the network, but any state or federal laws as well.

    Best of luck to you
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  • Profile picture of the author ChrisBa
    Honestly, if you are set on it, keep going at it, just keep asking away.. don't like 2 negatives turn you off
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